B2B migration to Shopify

Your B2B migration is not a standard replatforming project. ERP integrations, pricing logic, company account structures, and buyer workflows all need to be rebuilt alongside the storefront. Shero has migrated B2B manufacturers and distributors from Magento B2B and SAP Hybris to Shopify Plus with all of that in scope.

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Logo STX
Painful Pleasures Logo
Logo Benchmade
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

40+

B2B migrations delivered

Across Magento, BigCommerce, Salesforce Commerce Cloud, WooCommerce, and custom-built B2B platforms

16+

years in eCommerce

Shero has been a Shopify partner since the platform's early days, through every major B2B feature release

98%

client retention post-launch

Most brands migrating from legacy B2B platforms to Shopify Plus see revenue growth within the first year. Shopify B2B development is the practice that delivers those improvements — not just the migration itself.

6-16

weeks typical B2B migration scope

Most B2B migrations scope to 6-16 weeks. Complex ERP connections and multi-store setups run longer, which is why we scope them first

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a Shopify migration with exceptional organisation."

Kendra Borkholder, Operations Support, GEN-Y Hitch

What a B2B migration to Shopify Plus actually involves

A B2B replatforming project involves more than a standard migration checklist. Shero maps pricing, company accounts, ERP and CRM integrations, and buyer workflows upfront so both B2B and DTC can launch cleanly and work from day one.

• Magento to Shopify Plus
• BigCommerce to Shopify Plus
• Salesforce CC to Shopify Plus
• Custom platform to Shopify Plus
• B2B company account migration
• ERP and OMS integration

Why B2B manufacturers choose Shero for their Shopify Plus migration

Most migration agencies can move product data, customer records, and redirects. Few can scope the B2B pricing logic, ERP dependencies, and company account structures that a wholesale operation requires on day one.

01

B2B requirements mapped before a single file moves

Shero runs a B2B-specific discovery session before any migration work begins. We document your pricing model, buyer account types, ERP data dependencies, and trade workflows so that the migration scope reflects what your sales team actually needs, not just what fits a standard template.

02

ERP and OMS connections scoped in discovery, not retrofitted post-launch

B2B migrations require ERP and OMS integrations to be rebuilt for Shopify's API and data model. ERP integration is scoped in week one of every B2B migration so integration complexity does not surface as a surprise after the build has started.

03

Pricing logic migrated, not just product data

B2B pricing lives in contracts, volume breaks, and per-company exceptions that do not export cleanly from a legacy platform. Shero migrates the pricing architecture to Shopify Plus B2B, rebuilding the price list and catalog structure so your trade accounts see correct pricing from launch day, not a generic list.

04

Company accounts rebuilt with the right roles and catalog access

Trade buyer accounts on a legacy platform carry catalog assignments, payment terms, and user role configurations that need to be recreated in Shopify Plus B2B, not just imported as customer records. Shero rebuilds the company account structure so your dealers and distributors log in to a working portal, not a blank account.

05

SEO and redirect strategy handled across B2B and DTC URL sets

B2B sites often have unique URL structures for dealer portals and account-specific pages. Shero maps redirects for every URL type before migration goes live. SEO during migration is part of every B2B migration engagement to protect any organic rankings the legacy platform had built.

06

Post-launch support for a live B2B operation, not just a project close

Shero stays involved after launch. For B2B clients including Benchmade, the post-migration relationship has run for 3+ years covering pricing updates, new trade account types, ERP changes, and ongoing development. If your migration partner disappears at go-live, the operational gaps appear in week two.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade

Most B2B migrations to Shopify Plus scope to 6-16 weeks. Complex ERP connections and multi-store setups extend that. We scope before we quote.

Scope my B2B migration

How Shero runs a B2B migration to Shopify Plus

01

Discovery: B2B and Platform Requirements

We audit your current platform, pricing model, ERP and OMS dependencies, company account structures, and trade buyer workflows. This session produces a migration scope that covers both the technical data transfer and the B2B configuration work that standard migrations miss.

02

Architecture: Shopify Plus B2B Design

We design the Shopify Plus catalog structure, company account hierarchy, price list architecture, and integration plan. For multi-store setups or complex ERP connections, we map these explicitly before development begins so scope surprises do not emerge during UAT.

03

Build: Migration and B2B Configuration

Data migration and B2B configuration run in parallel tracks. Product data, customer records, and order history move on one track. Company accounts, pricing, ERP integrations, and buyer portal setup build on the other. Each track has a defined completion gate before UAT.

04

UAT: Trade Buyer and Data Validation

We test as both a B2B buyer and a DTC consumer, verifying catalog access, pricing accuracy, company account roles, payment terms, and checkout behaviour. Data integrity checks confirm that order history, customer records, and product data migrated correctly before any trade account touches the live store.

05

Launch: SEO Handoff and Post-Migration Support

Go-live includes 301 redirect deployment, post-launch monitoring for crawl errors and ranking changes, and a documented runbook for your team covering B2B admin tasks. Shero stays engaged post-launch for the operational changes that surface in the first weeks after a B2B migration goes live.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Sarris

/ Sarris

And you?

Let's build something great together.

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