Etsy to Shopify Migration Services

Etsy gives brands access to marketplace traffic, but it also keeps fees high and limits ownership of the customer relationship. Moving to Shopify gives merchants more control over margins, data, retention, and brand experience. Shero handles the migration and, more importantly, builds the traffic replacement strategy needed to grow beyond Etsy without losing momentum.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

10-28%

Etsy's effective fee rate per sale in 2026

Mandatory Etsy fees $0.20 listing fee, 6.5% transaction fee, and 3% + $0.25 payment processing total 10-11% on a standard US sale. Sellers above $10,000 in annual revenue face a mandatory 12% Offsite Ads fee on ad-attributed orders with no opt-out, pushing total fees to 22-28% on those sales.

86.6M

Active Etsy buyers as of Q3 2025

Etsy had 86.6 million active buyers as of Q3 2025. That marketplace traffic is the main reason sellers stay on Etsy. The migration decision is not about fees alone it is about whether the brand has built enough direct audience to replace what Etsy's built-in discovery provides. Shero maps this assessment before any migration work begins.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Etsy migrations need ongoing support for the first 90 days as SEO builds, email list grows, and paid traffic channels are established to replace marketplace discovery.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Etsy migrations require store design, SEO strategy, email marketing setup, and post-launch traffic planning that go well beyond a product data transfer.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What transfers from Etsy to Shopify and what does not

Products, images, prices, descriptions, tags, and variations can move from Etsy to Shopify. Order history can be imported for reference, but not for native refunds or re-fulfillment. Customer emails, reviews, and Etsy SEO do not transfer, which means a successful migration depends on more than moving catalog data. Shero handles:

  • Etsy catalog export and Shopify import with variant mapping
  • Shopify store design and brand identity setup
  • Google SEO strategy for Shopify
  • Klaviyo setup and email list growth plan
  • Paid traffic strategy to replace Etsy discovery
  • 90-day post-launch monitoring for traffic, SEO, and revenue

Why sellers work with Shero on Etsy to Shopify migration

The product data transfer takes hours. Building the traffic, trust, and email list that replace Etsy's built-in discovery takes months. Shero scopes the full business transition, not just the technical migration.

01

Traffic replacement planned before migration, not after revenue drops

Etsy's algorithm drives discovery. Shopify drives nothing on its own. A seller moving from Etsy to Shopify needs Google SEO, email marketing, and paid social channels to replace what Etsy's built-in traffic provided. Sellers who migrate first and build traffic second typically see a 60-80% revenue drop in the first quarter that takes six to twelve months to recover. Shero maps the traffic replacement strategy before any migration begins.

02

Email list built before go-live, not after the Etsy shop closes

Etsy prohibits bulk export of buyer emails and prohibits adding buyers to your mailing list without explicit consent. A seller who closes their Etsy shop without an email list has no direct channel to past customers. Shero builds the email capture strategy and Klaviyo setup before the migration, using package inserts, shop announcements, and consent-based collection so the email list is ready at go-live rather than built from zero afterward.

03

Shopify SEO built for Google, not Etsy's internal search algorithm

Etsy sellers are often skilled at Etsy SEO: using all 13 tags, optimizing listing titles, and managing recency signals. None of that transfers to Shopify. Shopify competes in Google search against every other website, not just other Etsy sellers. Shero builds the Shopify store with correct URL structure, product page optimization, and site architecture so Google can index the store correctly from launch day.

04

Store design that builds the trust Etsy's brand provides by default

On Etsy, buyers trust the marketplace. On a standalone Shopify store, the brand must earn that trust from scratch: professional design, visible return policy, real reviews, clear shipping timelines, and payment security signals. Sellers who migrate to a minimal-effort Shopify theme and expect Etsy buyers to follow typically see high bounce rates from customers who do not trust an unfamiliar brand. Shero designs Shopify stores for the specific trust-building requirements of sellers moving off a marketplace.

05

Keep Etsy running alongside Shopify while traffic builds

Most Etsy sellers should not close their Etsy shop on migration day. Etsy's marketplace traffic continues generating sales while the Shopify store builds SEO and email subscribers. The correct strategy is to drive Etsy buyers toward the Shopify store through package inserts and follow-up communication, rather than eliminating the channel that is currently generating revenue. Shero builds the migration as a transition, not a cutover, using Etsy as a discovery channel until Shopify can stand on its own.

06

What the product data transfer actually involves

Etsy's CSV export format does not match Shopify's import template. Variation options, product categories, and custom attributes require remapping before the import runs. Images download separately and must be re-uploaded. Shero handles the full data transfer CSV reformatting, variant mapping, image upload, and collection organization so the Shopify catalog is clean and complete from the first import rather than requiring manual cleanup after.

Our Work

View All
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Sellers who migrate Etsy to Shopify without a traffic replacement strategy lose 60-80% of revenue in the first quarter. Shero builds the strategy first.

The assessment session is free. It maps your Etsy revenue, email list, traffic sources, and migration readiness before any build commitment.

Book an Assessment

How an Etsy to Shopify migration engagement runs

01

Business Assessment

Current Etsy revenue, fee burden, email list size, traffic sources, and repeat customer rate reviewed. Migration readiness assessed before any build begins.

02

Traffic and Email Strategy

Google SEO keyword plan built. Klaviyo setup and email capture strategy documented. Paid traffic channels scoped. Etsy-to-Shopify transition communication plan written.

03

Data Migration and Store Build

Product catalog transferred: CSV reformatted, variants mapped, images uploaded, collections organized. Shopify store designed with trust-building elements for marketplace-to-DTC transition.

04

SEO and Pre-Launch Setup

Product page optimization, URL structure, and site architecture configured for Google indexing. Google Analytics 4 and Facebook Pixel installed. Klaviyo flows built.

05

90-Day Post-Launch Support

SEO rankings, organic traffic, email list growth, and revenue recovery monitored for 90 days. Paid traffic adjusted as SEO builds. Etsy channel managed alongside Shopify until revenue parity.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana