Shopify B2B Custom Pricing & Catalogs

Most B2B brands on Shopify manage pricing through manual overrides or apps that break after every platform update. Shopify Plus price lists update from your ERP automatically. Shero configures the price list and company account structure so B2B pricing is always current without manual intervention.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

40+

B2B Shopify configurations delivered

Custom pricing models, catalog rules, and account tier structures for manufacturers, distributors, and hybrid B2B brands

3

custom catalogs now on all Shopify plans

As of April 2026, up to 3 custom catalogs with tailored pricing are available without Shopify Plus. Unlimited catalogs still require Plus.

16+

years in eCommerce

Shero has been configuring B2B pricing on Shopify since the platform introduced its native B2B features. Shopify B2B development is a dedicated practice area covering custom pricing, buyer portals, company accounts, and ERP-connected wholesale operations.

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"I wanted to thank you all for a very successful launch. Our accounting and sales teams are thrilled to have this functionality working, and our customers are taking full advantage of these enhancements. We appreciate the partnership and look forward to more."

Bren Rafaelly, Head of Digital Transformation, Benchmade

What Shopify B2B custom pricing configuration covers

Shero configures Shopify B2B pricing to match your actual account structure: company profiles, catalog assignments, volume tiers, contract pricing, and the rules that determine which buyer sees which price. Basic catalog and pricing features now work on all Shopify plans. Complex pricing models, unlimited catalogs, and ERP-connected pricing require Shopify Plus and custom configuration work. The work covers catalog design, price list structure, company account setup, location-specific pricing where required, and the integration with your ERP or back-office system that keeps contract pricing accurate without manual updates.

  • Company accounts and location setup
  • Custom catalog design and assignment
  • Volume pricing and quantity rules
  • Contract and negotiated pricing
  • ERP-connected price list sync
  • Shopify Plus unlimited catalog configuration

Why B2B brands work with Shero on Shopify pricing configuration

The default Shopify B2B pricing setup works for simple wholesale operations. When your pricing model involves contract rates, account tiers, location-specific pricing, or ERP-sourced price lists, the configuration decisions made upfront determine whether the setup holds under real operational load.

01

Pricing model mapped before any configuration begins

Shero documents your full pricing model before touching Shopify admin: account tiers, catalog rules, volume break points, contract rates, and any buyer-specific exceptions. This mapping session is what prevents the configuration from breaking when a new account type or pricing exception arrives after launch.

02

What changed in April 2026 and what it means for your setup

Shopify now offers basic B2B features on all plans: up to three custom catalogs, volume discounts, and company profiles. Shopify Plus is still required for unlimited catalogs, direct catalog assignment to companies and locations, and partial payments and deposits. Shero helps you choose the right plan for your pricing complexity and configures the setup that matches it.

03

Unlimited catalog configuration for operations with many account types

If your business serves dealers, distributors, key accounts, and retail buyers each with different product access and pricing, you need more than three catalogs. Shopify Plus unlimited catalog configuration is the correct setup, and Shero designs the catalog architecture before building it so the rules are maintainable by your team after launch.

04

ERP-connected pricing that stays accurate without manual updates

Shero builds the ERP to Shopify pricing sync alongside the B2B catalog configuration so price changes in the ERP propagate to the correct Shopify price lists automatically without manual updates.

05

Volume pricing and quantity rules configured for B2B buying patterns

Volume discounts and quantity break pricing are configured using Shopify's native B2B price list features and Shopify Functions. B2B payment terms and pricing are configured together — the two are linked at checkout for buyer accounts with both custom prices and net terms.

06

Ongoing pricing maintenance as accounts and contracts evolve

B2B pricing does not stay static. New accounts get onboarded, contracts are renegotiated, and product assortments change. Shero provides ongoing support for B2B Shopify stores so that pricing and catalog changes are applied correctly rather than accumulating as manual exceptions that undermine the configuration over time.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

Most Shopify B2B pricing configurations scope to 4-8 weeks depending on the number of account types, catalog complexity, and whether ERP integration is required.

Scope my pricing configuration

How Shero configures Shopify B2B custom pricing

01

Discovery: Pricing Model and Account Structure

We document your full pricing model: account types, catalog rules, volume break points, contract rates, ERP dependencies, and any buyer-specific exceptions. We confirm whether your pricing complexity requires Shopify Plus or whether the features now available on all plans cover the requirement.

02

Architecture: Catalog and Price List Design

We design the catalog structure, price list hierarchy, and company account setup before any configuration begins. For ERP-connected pricing, we define the integration architecture and field mapping at this stage so the data flows correctly from day one.

03

Build: Configuration and Integration

We configure company accounts, catalog assignments, price lists, volume pricing, and quantity rules in Shopify. For ERP-connected stores, the integration that keeps pricing accurate runs in parallel with the Shopify configuration.

04

UAT: Buyer-Type and Pricing Validation

We test as each buyer type at representative order quantities, confirming catalog visibility, volume pricing accuracy, contract rate application, and account-specific exceptions. Pricing edge cases are tested before any trade buyer accesses the live store.

05

Launch and Account Management Handoff

Go-live includes a runbook for adding new company accounts, assigning catalogs, and updating price lists. Your team manages account onboarding without a development dependency for routine pricing updates.

06

Ongoing: Pricing Maintenance and Support

As accounts are added, contracts are renegotiated, and product ranges change, Shero provides ongoing support to keep the pricing configuration accurate. ERP integration maintenance is included for clients on ongoing support arrangements.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

And you?

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