Internationalization With Shopify

An eCommerce store that adapts to an increasingly diverse marketplace has a better chance of breaking into these new and growing markets, and Shopify’s Internationalization feature provides a streamlined approach to expanding customer reach to shoppers around the world.

Internationalization allows an app or a Shopify website to seamlessly adapt to various languages and regions without significant engineering changes. As part of this feature, you’ll be given multiple versions of your store that can then be registered internationally under various top-level domains, such as .co.uk or .ca.

Not only can internationalization expand your business’s reach, but it also allows you to diversify your revenue streams. Plus, a major benefit of Internationalization is the ability to target your marketing to different regions based on differing cultures, climates, and time zones.

By designing and developing an eCommerce site that is relevant in the global online marketplace, your business can grow toward a diverse customer base, expanding your reach and sales opportunities.

What is Internationalization with Shopify?

Internationalization is the process of designing your online store so that it can adapt to various languages and regions without extensive changes. Shopify’s Internationalization feature simplifies this process, allowing your store to quickly adapt to different currencies, languages, and cultural norms. This means you can have multiple versions of your site, under various international domains like .co.uk or .ca, without worrying about extensive backend overhauls.

Shopify stands as a beacon of reliability and efficiency in the eCommerce space. Renowned for its robust platform, it provides:

Ease of Use: Intuitive design and user interface make managing your international store straightforward.
Scalability: Grow your market reach without compromising performance.
Support: Access to a vast community and expert advice at every step of your international journey.

Technical Aspects of Going International
Going global is more than just translating your website. It involves:

SEO Optimization: Implementing region-specific SEO strategies to ensure visibility in international searches.
Logistics: Managing international shipping, taxes, and customs efficiently.
Currency and Payment: Seamlessly handling currency conversions and diverse payment methods.

How does selling internationally with Shopify Work?

Selling internationally with Shopify is a comprehensive process facilitated by tools like Global-e, Shopify Markets, and Markets Pro.

Global-e is an end-to-end platform that simplifies cross-border eCommerce, allowing businesses to sell to customers in over 200 destinations globally. It handles complexities like customs, taxes, and local preferences, thereby enhancing the customer’s shopping experience.

Shopify Markets, on the other hand, is a centralized hub within Shopify that allows merchants to manage their international eCommerce operations. It simplifies tasks such as setting pricing rules, offering local payment methods, and providing a localized shopping experience.

Shopify Markets Pro, the advanced version, offers an enhanced set of tools for international selling, including premium features for currency conversion, localized browsing, and international domain management. These tools enable merchants to target and sell to customers worldwide effectively, overcoming barriers such as language, payment, and shipping logistics, ultimately driving global expansion and revenue growth.

Additional Resources
Dive deeper into international eCommerce with our selection of suggested articles:

Join the Global Marketplace with Shero Commerce and Shopify
Imagine your brand reaching corners of the globe you’ve never thought possible. With Shero Commerce and Shopify, this is not just a dream but a readily achievable reality. We are here to guide you through every step of your international journey, from strategy to implementation, ensuring a smooth and successful expansion.

Ready to take your business global? Contact Shero Commerce today for a personalized consultation. Let’s make your international dreams a reality.