SEO
SEO Ethics: Why Your Website Should be Following the Rules
Just as in most things in life, there is a set of ethical standards when it comes to search engine optimization. While some companies strive to create user friendly content that organically attracts new visitors, others attempt to manipulate search engines into thinking they are producing quality content when in reality they are not. As […]
Magento Setup – 4 Common Mistakes and How to Avoid Them
Mistake #1: Modifying the Default Magento Theme Magento is unique and powerful because it allows users to utilize multiple themes at once. This provides maximum customization power and the ability to quickly change the look of your site for any period of time. The hierarchy of themes is as such: the lowest is the magento […]
Focusing on Local Marketing to Improve Your Search Engine Rankings
Today I am going to focus on the need for small businesses to take extra steps to market themselves to their specific target audience, which of course is their local community. Getting listed is great, but people in Texas seeing a blog post you wrote about your law office in Newburgh really isn’t going to […]
WordPress SEO For Beginners: Getting Started
Search Engine Optimization is a fast-growing and extremely competitive industry. Thousands of experts with myriad explanations and theories are claiming to know how to influence your rankings, giving you an invaluable edge over your competitors. The amazing thing is that SEO isn’t exactly a science, considering no one really knows how Google’s robots lurk through […]
What you need to know about Google Panda and Penguin
The latest update to Google Panda took action on September 18, 2012. Since being implemented in April of 2012, Google Panda has changed the way that the world’s most popular search engine finds and ranks its websites. Search engine ranking is extremely competitive. Every one of your competitors is trying to rank higher than you. […]
Why Search Engine Optimization is Easy in a Magento Ecommerce Website
Last week we spoke about Magento URL rewrites and how this out of the box Magento feature improves your website’s Search Engine Optimization (SEO). This week we are continuing to explore some more conspicuous SEO options of Magento. Among all the ecommerce platforms and solutions, Magento is one of the best for SEO because Magento […]
Magento URL ReWrites – Why Magento is Super Search Engine Friendly
The popular, open-source eCommerce platform Magento is superior in the area of search engine optimization for many reasons, including its URL re-write feature that creates static URLs. Every eCommerce platform claims to be SEO-friendly, but if the URL that appears in the browser’s address bar is poor, the store owner is losing out. Let’s find […]
Three Tools That Can Help You Check Your Website’s Health
Have you checked your website’s health lately? How about we provide some useful sources that show if your website is operating as it should, and if there’s anything that it can be done to improve it’s performance from the structural and marketing aspect. Here are three free tools that provide sound advice and will point […]