Funnel, focuses on the importance on converting the traffic from leads to customers by using landing pages, conversion forms, email marketing and social media. Part three, called Analytics, is somehow self-explanatory and is all about measuring successes of the previous two parts in order to reevaluate and compare your marketing performance. Don’t be disappointed if your website scores real low. With the Marketing Grader is really hard to score high. Our website for example, a couple of years ago when HubSpot still used the older system of evaluation (website grader) used to constantly score 97. Now with the new system (marketing grader), even though we put a lot of work on our marketing efforts, it almost never scores above 73.
3. The World Wide Web Consortium provides a markup validation service that checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. Of course, as a website owner you will not be able to make any corrections by your self based on the validator’s report. Markup validation is an important step towards ensuring the technical quality of web pages; however, is not a complete measure of web standards conformance. It can provide just some good hints that can help a website’s health and overall SEO, and you should talk about these hints to your webmaster or web developing team.
Now you may think, is this enough? Unfortunately it is not. Sometimes I see websites that are coded really badly, with old school HTML, and still rank high on Google. You know why? Because they have great content and content rules. If your content is unique and interesting people will share it, other websites will link to it, and consecutively Google will rank it high. So don’t forget that all these tips will help , but your content is what will set your website appart.
Enjoy and feel free to recommend any other sources that you think may be useful to all of us.
Best,
Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.
