A different approach to marketing: Inbound Marketing

To generate leads most marketers today use traditional marketing such as trade shows, seminar series, email blasts, cold calling, advertising, and outsourced telemarketing, which are all called outbound marketing methods. These marketing techniques are getting less and less effective for two reasons. First, the average person is hit with over 2000 outbound marketing interruptions per […]

By Gentian Shero

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To make a long story short, another great example that perfectly illustrates the possibilities of  “inbound marketing” applied at its best is Marcus Sheridan of River Pools and Spas, from Warsaw, VA. Check out how much content their website has, how they use their blog, and what a resource they are for the pool industry. Needless to say, they are considered one of the top resources in the swimming pool industry in the US. Because they provide free, useful, relevant and interesting information for the public they are ranked on the first page in Google and they can not keep up with the leads and business they get from their website. Can you follow their business model?

Best,

Genti

Chief Strategy Officer at

Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.

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