Tutorials

How to Set Up Facebook Ads in MailChimp
How to Set Up Facebook Ads in MailChimp
DJ Henley

At Shero, we’re big fans of MailChimp. This marketing automation platform is known for its simple yet powerful email marketing tools. But did you know you can also use it to create and publish ads on Facebook and Instagram? There are some real benefits to using MailChimp instead of the standard Facebook and Instagram Ad […]

Set Up Content Staging, Merging, and Rollbacks
Set Up Content Staging, Merging, and Rollbacks
Suada Cane

Creating a content staging environment simply means creating an environment that is not visible to customers, and where one can test out different features and make modifications without worrying about their store breaking. How to Set Up Content Staging These sites share the same Magento installation, but do not have to share the same domain, they […]

Building Your eCommerce Team: Hiring Materials & Tools
Building Your eCommerce Team: Hiring Materials & Tools
Adi Shero

Welcome back to our hiring series, Building Your eCommerce Team. We’ve already stressed the importance of building your eCommerce team, because your business can’t grow unless your team does. We’ve also explained three key ideas to understand before you start hiring: Framework, Mindset, & the Value of Preparation. Today, we’ll dive into the hiring materials […]

Why A/B Testing is Important – 3 Quick-Win A/B Tests
Why A/B Testing is Important – 3 Quick-Win A/B Tests
DJ Henley

We’ve all been in meetings where there are plenty of people with great ideas on how to fix or improve things. Maybe you want to improve your website conversion rate, or add a new customer-requested feature, or find a creative way to fix a reported bug. Most of the time, these suggestions are based on […]