How much does a WordPress website cost: General pricing guidelines and what to look for

One of the first questions from potential clients who are inquiring about a WordPress website when they call or meet us in person is: How much does a WordPress website cost? Although this is a very difficult question to answer, considering that each client has different needs and goals, I will try to do my […]

By Gentian Shero

1. Basic WordPress Website. This package includes a website with latest version of WordPress installed, 10 pages, social media sharing options throughout the website, 100% mobile device compatible, one custom website design with one revision, one custom-built contact form, a newsletter sign up form, two hours of WordPress training, one year of free hosting and domain registration. This package would be perfect for somebody who is just starting up and needs to have a simple website as a point of reference. For such a website the average client spends $2,400-$3,000.

2. Standard WordPress Website. This package includes a website with the latest version of WordPress installed, 18 pages, social media sharing options throughout the website, 100% mobile device compatible, one custom website design with two revisions, a slide show on the homepage, one custom-built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, plus one year of free hosting and domain registration.The standard package would be right for somebody who wants to get more hands on and use the website to promote what they do, rather than just leave it there unchanged for a period of six months to a year. The price for a standard WordPress website ranges from $3,000-$5,000.

If you need help with your Magento store, call 845-656-3000 or Contact us here »

3. eCommerce WordPress Website. This package includes the latest version of WordPress installed, social media sharing options throughout the website, one custom website design with two revisions, 100% mobile device compatible, a slide show on the homepage, one custom built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, one year of free hosting and domain registration, a configured shopping cart with SSL  hook up to preferred gateway, up to 20 products with individual pages, product photo-shoot and image edit, custom Facebook landing page, branded Twitter page so that it matches your brand, and custom Adwords landing page. This package would be ideal for a beginning or intermediary business that has a niche product.  The price for a WordPress eCommerce website with all the elements listed above ranges from $6,000-$14,000.

4. Premium WordPress Website.  This package consists of everything you need to build a brand and establish a strong brand presence on the web and in print. It includes the latest version of WordPress installed, social media sharing options throughout the website, one custom website design with two revisions, 100% mobile device compatible, a slide show on the homepage, one custom built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, one year of free hosting and domain registration, a custom logo design, two website designs with two revisions, a custom Facebook landing page, branded Twitter page, and a custom Adwords landing page. The big thing is that this package includes a logo design and a website design. The price for a premium WordPress website with all the elements listed above ranges from $8,000-$12,000.

FREE CONSULTATION!

Contact us today to talk about your WordPress website. We have a variety of solutions to fit MOST budgets! Fill out our contact form by clicking here and you will receive a response, typically within hours!

As you can probably see, the price ranges vary quite a bit, just as they should considering everyone has different tastes, wants, and budgets when it comes to building a WordPress website. As far as comparing what type of WordPress websites there are out there one should be aware of the difference between a custom-built WordPress website and a pre-built template such as Elegant Themes or Theme Forest.

A custom-built WordPress website means that the website is Custom designed and built so that it matches your branding, is unique, just for you and it is not like any other website on the internet. That is done by us because our team is experienced with WordPress and we can build and customize a website exactly the way it is designed and approved from you during the initial website design process.

With a pre-built template customization is somehow limited and you don’t have as much flexibility, plus that all templates look the same. For example, if in the future you need to customize your website, given that it uses a pre-built template, it takes way more work to go into the code and edit everything, if you know how to, which means that the client will have to pay more in the long run. In the end, it comes down to individual preferences and the image and buzz you want to built around you and your company.

Last, be skeptical when getting a quote from a web design company directly on the first email correspondence or phone conversation. If they do so, they are quoting just to get the job and not on the value that you’ll be getting in return for the money spent. Look for what questions they ask, how detailed those questions are, success of past projects and how that success is measured. If they throw out a price without asking about specifics and the goals you want to achieve with your website, then, they either don’t know what they’re doing or are quoting to merely undercut competition.

One of the best ways to avoid the above mentioned problem, is to note the exact specifications for the project, how many pages you require, how many forms, what functionality, etc. This step ensures that everyone is quoting for the same work, and only then can you really see who is the best value without compromising on quality.

I know there may be other things that I have missed, so feel free to comment or ask if you have any questions. If you need a quote for a WordPress website fill out the form on our contact us page and you will receive a response, typically within hours! Hope this gives you a general pricing guideline for how much a WordPress website cost and what to look for when talking to somebody about it.

Chief Strategy Officer at

Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.