For enterprise businesses, the best email marketing platforms allow for targeted communications even if you have a widely varied audience. Personalized messaging for each segment can be a game-changer.
Hubspot, Salesforce, and other CRM programs offer their own built-in systems, simplifying the all-in-one approach to managing your digital strategy.
There are many great email and SMS platforms out there. But several focus on being effective for brands of various sizes — from startup to Fortune 500 — without addressing the specific needs of today’s biggest merchants.
As the eCommerce industry continues to grow, more businesses are migrating to enterprise platforms like Shopify Plus or BigCommerce Enterprise Edition.
So when it comes to email and SMS, the focus needs to shift from sales and announcements to standout customer experience.
The best enterprise email platforms create:
- More meaningful customer relationships
- Increased customer satisfaction
- More opportunities for loyalty
- Better customer retention
- Increased revenue
Here’s what you need to know.
For starters, we’ll look at Klaviyo One, which is Klaviyo’s new enterprise-edition platform for email, SMS marketing. It places more focus on enhancing customer experience through deeper personalization.
On its own, Klaviyo’s all-brand solution provides a solid foundation for customized communications.
Klaviyo vs MailChimp Comparison
But the enterprise-level Klaviyo One was designed specifically for high-revenue brands as a way to automate personalized messaging to customers through ownership of their customer data and interactions.
For merchants, that means everything is in one central location, allowing you to create a unified customer experience that creates deeper customer relationships at scale.
Contact us to learn more about email marketing success for your online store
Benefits of Klaviyo One for Enterprise Businesses
Everything in one place.
You’ll be able to store, query, and analyze data all from one unified customer platform — no configurations required. Plus, metrics reporting is enhanced by predictive analytics and machine learning tools. For instance, you’ll be able to create holistic omnichannel sales and marketing campaigns at scale, with ease.
Fast and easy campaign creation.
Multi-step flows and real-time segmentation allow streamlined campaign creation. You’ll be able to create effective communications that go from concept to launch in the same day, while saving time and money by reducing your reliance on marketing and engineering teams.
Increased scalability.
Your tech stack should grow with your online store, which means your software should be fast, intuitive, and high-performing. Top brands see a 280x ROI on average when using Klaviyo One.
Here are some examples of brands using Klaviyo One:
- Citizen Watches
- Twinings Tea
- Taylormade Golf
- Lord & Taylor
- Staples
- Kenneth Cole
- Steve Madden, and more.
Klaviyo One testimonials:
“We couldn’t be happier. Klaviyo is so intuitive and easy to use, even for advanced campaigns. It’s eliminated inefficiencies that existed with our previous marketing platform and has allowed easier collaboration between our international marketing teams, saving us time and making our marketing campaigns even more impactful.” Lindy Rich, VP of Marketing, Stance
“We spend tens of millions of dollars on acquisition, and we want to really see the value of our investment coming through, which is the role that Klaviyo is playing for us. Enabling us to talk to our customers in a personalized and customized way, one on one in email and SMS. And that unlocks a whole lot of opportunity for us as a business.” Ben Yaholom, Chief Business Officer, True Classic Tees
Klaviyo One vs HubSpot Enterprise
HubSpot has become a household name in terms of marketing automation (and CRM, and sales reporting, and…). One of their biggest benefits is the ability to integrate with multiple systems and platforms to streamline all of your business-building efforts.
The enterprise edition allows top brands to organize their inbound marketing, offer high-level analytics reporting, create landing pages, monitor SEO and lead generation, and much more.
It’s designed for optimal scalability. Who wouldn’t want that?
Pros and Cons of Hubspot Enterprise
HubSpot offers an intuitive user interface — but only after you get the hang of it. There’s a bit of a learning curve to master first.
In terms of email marketing, you have the ability to personalize emails for specific segments, manage multiple locations or brands in one spot, engage with A/B testing, and create campaigns that streamline with social media and landing pages.
All of this comes at a cost, which increases quickly as your marketing subscriber list goes up.
Ready to learn more about the best email marketing platform for your high-earning business?
Contact us today to speak with our email and SMS experts, and get started on a digital strategy to increase revenue and customer satisfaction.
Gentian, CSO and co-founder of Shero Commerce, guides the company and client digital strategies. He's an expert in technical SEO, Inbound Marketing, and eCommerce strategy.
