4. Once you have claimed your venue and created a special offer you can see statistics for your business count. This is a good way to monitor the change in your customer activity. Here is a breakdown of the statistics offered by Foursquare:
• Total daily check-ins over time
• Your most recent visitors
• Your most frequent visitors
• Gender breakdown of your customers
• What time of day people check in
• Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook
5. They offer many case studies that prove how Foursquare has helped other businesses. https://foursquare.com/business/merchants/casestudies
These are just few examples but geolocation is developing very rapidly and is being used in many different ways. It is good to think outside the box and start using this new technology before your competition does it. Advertise to a direct market by location.
Co-founder & CEO
