Blog

Alyssa Schaad  / 
4 min read

2015 Holiday Season – 6 Ways to Prepare Your Online Store

The highest point every year for online shopping is during the holiday season. The holiday season is a great time for strengthening your online presence and engaging your online audience. It is important to make sure you and your business are prepared for the holidays. 1) Create a holiday atmosphere Creating a holiday atmosphere on […]

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Alyssa Schaad  / 
4 min read

Magento 2 Theming

Compared to its predecessor, Magento 1.x, Magento 2 comes with a changed and improved frontend approach. There are important improvements and changes to the file structure as well as Magento 2 introduces a brand new UI library heavily based on a LESS preprocessor with a built in compiler. Updated technology Magento 2 features an updated […]

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Alyssa Schaad  / 
4 min read

Magento 2 Admin Panel Improvements

With Magento 2 scheduled for Q4 release, developers are abuzz with what’s to come with it.  But what about store owners who are looking to upgrade to 2.0 when it’s released? Thankfully, the Magento 2 dashboard is leagues above the one that is featured in Magento 1.9. From a purely aesthetic standpoint, it is a […]

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Alyssa Schaad  / 
5 min read

Email Marketing – Single vs Double Opt-In?

Before you launch your first email marketing campaign, you will need to decide if you want your email list to use single opt-in or double opt-in when signing up. In order to know which one to use, you will need to understand the differences and pros and cons to each. What is a Single Opt-in […]

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Alyssa Schaad  / 
4 min read

How to Promote Your Online Store Through Snapchat

You either like Snapchat or you hate it. Snapchat isn’t for everyone and it certainly isn’t the next big social network for businesses but it can be one of the most effective ways to build and establish relationships with customers. Snapchat has grown into a way to broadcast your messages to groups of people without […]

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