Digital Marketing

Must Have Credibility Builders For a Small Business
Must Have Credibility Builders For a Small Business
Gentian Shero

There are a number of standard credibility builders which are a must for establishing your brand and making your business credible, so they’re worth reviewing. To make this an easy read I am going to list these builders numerically from least to most important. 1) Professional E-mail Address: You must have a professional email address, […]

Use of Smart Phones Increases in the US
Use of Smart Phones Increases in the US
Gentian Shero

Smart phone users are in the rise in the USA. To be found your website needs to be smart phone friendly. Read this article about user statistics and how to optimize your website for mobile devices.

What is Geolocation and how it can help your marketing
What is Geolocation and how it can help your marketing
Beth Shero

The use of Geolocation as a powerful marketing tool is becoming more popular every-day. With the rise of mobile devices and HTML5 geo-based technology is being used in many new ways to improve business, getting people connected, and helping them find new places of interest. Below you’ll find what Geolocation is and how it can […]

Customer Service Is Your Competitive Advantage!
Customer Service Is Your Competitive Advantage!
Gentian Shero

On August 25 I tweeted “A prospect who called yesterday said that we were the only ones in the area who answered the phone. The answering machine darkness everywhere!”. We finished this particular client’s project just yesterday, in less than two weeks, and this is what the client said to me, “I’m so glad to […]

Does My Small Business Need a Website?
Does My Small Business Need a Website?
Gentian Shero

Hudson Valley, NY. There are many small businesses – many that are family owned – and a significant portion of small business owners that do not regularly use the computer or the internet to advertise their business. They choose instead to not advertise at all, or do non-targeted, expensive marketing such as newspaper ads and […]