Digital Marketing

Featured Business Tool – Aweber Autoresponders
Featured Business Tool – Aweber Autoresponders
Joel Holtzman

One of our favorite business tools out there is the follow up marketing tool from Aweber. They offer auto responders – which are automated email messages, which you can configure to send messages to your customers any number of times, and any number of days, after their initial signup. This is a tremendous marketing tool […]

How Do eCommerce Platforms Volusion Vs. Magento Compare?
How Do eCommerce Platforms Volusion Vs. Magento Compare?
Gentian Shero

If you want to create or upgrade an eCommerce website, you have to decide which platform is best — Magento, Volusion, or something else? We have looked at all the options, and we think Magento is a good choice for most medium-sized to large companies who are in need or already have an eCommerce website. […]

Web Site Payment Provider Review – Paypal
Web Site Payment Provider Review – Paypal
Joel Holtzman

One of the most important investments you can make for your online business is your online payment provider. When the time comes to decide on a payment provider, it is important to weigh in a few factors such as cost to set up, flexibility, and integration and ease of use for developers. While there are […]

Why Use Google AdWords: Importance of an AdWords Landing Page
Why Use Google AdWords: Importance of an AdWords Landing Page
Gentian Shero

If done correctly pay-per-click (PPC) advertising is the best and most cost efficient way to attract new clients and be ranked on the first page. Major search engines such as Yahoo, Bing, and Google each have PPC advertising programs. One of the most popular pay-per-click advertising programs, however, is Google AdWords. This post will go […]

Choosing The Right Web Host Part 2
Choosing The Right Web Host Part 2
Joel Holtzman

Small business web hosting needs are entirely different from someone who hosts a basic web site. This is where it is important to understand the difference between a static web site and a dynamic web site. Static refers to the inability to interact with the visitor. There is no database connection, no log in and […]

Choosing The Right Web Host – Part 1
Choosing The Right Web Host – Part 1
Joel Holtzman

One of the most important investments a business can make is their web site. Unfortunately, many web site owners are not aware of the web hosting requirements their website may have and end up doing more damage to their business than they may realize. This series will focus on determining the right web host based […]

Three Tools That Can Help You Check Your Website’s Health
Three Tools That Can Help You Check Your Website’s Health
Gentian Shero

Have you checked your website’s health lately? How about we provide some useful sources that show if your website is operating as it should, and if there’s anything that it can be done to improve it’s performance from the structural and marketing aspect. Here are three free tools that provide sound advice and will point […]

Why Website Marketing Is Important
Why Website Marketing Is Important
Gentian Shero

With the age of the internet marketing is so much easier these days for many, many businesses. Before the internet came around, businesses had to go searching for their customers by advertising on newspapers, magazines, mailers, billboards etc. Nowadays, technology has made it possible for customers to go searching for your business. We search for […]

How A WordPress Website Can Help Small Businesses
How A WordPress Website Can Help Small Businesses
Joel Holtzman

Many small businesses who launch their first website usually have no idea what they are getting into. They know that they need a website and, for the most part, they know that they need a way to take orders. The problem for most small business owners is that they are operating on a small budget […]