Digital Marketing

Keywords are an important aspect to Search Engine Optimization. They must be researched, tested, and used in a strategic manner in order to provide results. Keep in mind when using keywords that your aim is to be seen by search engines as an expert for a chosen niche. Google’s algorithms are designed to provide searchers […]

What do clients who you’ve done business with or purchased and used your product or service think about it? Showing or collecting a client’s opinion and feedback is one of the most fundamental tasks a website needs to accomplish. Through the use of testimonials on a website, whether they are reviews or comments from your […]

To maximize profits on your Magento eCommerce website, you need to increase Magento conversion rates. Compare the number of visits you get to the number of sales. If you raised this ratio by even 5% or 10%, how much more revenue – and profit – would be make? What if you raised your Magento shopping […]

Magento Go is a hosted Magento solution that allows business owners to run a store quickly without having to invest in a web hosting company, web designer and web developer. With the endless options available to create a plug ‘N play Magento store it can be very tempting for a first time web store owner […]

Online site builders are certainly appealing for a number of reasons. They are incredibly cheap and advertise themselves as being easy to use. They say you can build a website yourself, with no web knowledge, in a matter of minutes. In our experience, most businesses looking for a website are looking for a few important things. […]

Today I am going to focus on the need for small businesses to take extra steps to market themselves to their specific target audience, which of course is their local community. Getting listed is great, but people in Texas seeing a blog post you wrote about your law office in Newburgh really isn’t going to […]

As stated in the title, this post covers all the different brands and products used today in web design. There is no argument to be made through it. It is rather a list that’s meant to be informative to those that are in the process of getting a website developed or want to know more […]

Search Engine Optimization is a fast-growing and extremely competitive industry. Thousands of experts with myriad explanations and theories are claiming to know how to influence your rankings, giving you an invaluable edge over your competitors. The amazing thing is that SEO isn’t exactly a science, considering no one really knows how Google’s robots lurk through […]

The latest update to Google Panda took action on September 18, 2012. Since being implemented in April of 2012, Google Panda has changed the way that the world’s most popular search engine finds and ranks its websites. Search engine ranking is extremely competitive. Every one of your competitors is trying to rank higher than you. […]