Digital Marketing

One thing all Magento store owners need to take advantage of, as with any other commerce website, is the ability to serve coupons for their customers. By offering coupons you can provide more incentive for people to shop with you by providing special offers such as 10% off one product line or a specific discount […]

When you create an email blast to go out to your email list, you want it to look wonderful! Therefore, you hire a graphic artist. The graphic artist creates a gorgeous design of your newsletter. Should you send it as an attached image, as an attached PDF, as a single image embedded in the email, […]

When I look for an eCommerce website to feature for Magento, I look for a few things in order to see if it is worth spotlighting: – Interactivity – Ease of Use – Clean Design Bonobos.com, a Magento eCommerce site that sells men’s clothing such as pants, golf shirts, shoes and more. It uses offers […]

Last week we spoke about Magento URL rewrites and how this out of the box Magento feature improves your website’s Search Engine Optimization (SEO). This week we are continuing to explore some more conspicuous SEO options of Magento. Among all the ecommerce platforms and solutions, Magento is one of the best for SEO because Magento […]

The popular, open-source eCommerce platform Magento is superior in the area of search engine optimization for many reasons, including its URL re-write feature that creates static URLs. Every eCommerce platform claims to be SEO-friendly, but if the URL that appears in the browser’s address bar is poor, the store owner is losing out. Let’s find […]

For anyone who runs an eCommerce business, including myself, it is likely that your customers are active on social media sites, regardless of their demographics. No matter their gender, age, or income, they are probably pinning on Pinterest, sharing photos on Facebook, and tweeting on Twitter. According to a 2012 survey by Pingdom (a social […]

If your company’s revenue hinges on successful email marketing campaigns, you need an expert email blast or news letter developing company  to convert your email to HTML that can be sent out to your list and ensure that it will be received and is viewable from the highest number possible. Who should you hire for this […]

Square, black-and-white QR codes (abbreviated from Quick Response Code) are appearing on signs, posters, business cards and even soup cans. Why? Because QR codes connect customers to businesses.There is more to QR codes than meets the eye. More than half of the mobile phones in the US are “smartphones” capable of reading QR codes through […]

Opt-in emails, better known as newsletter emails or email blasts, help companies stay top-of-mind, provide valuable information, and build loyalty with special offers. Most marketing-savvy companies know the value of sending emails to their own opt-in list regularly. But what they might not realize is whether they need standard email templates, or custom emails. Re-using […]