User Experience

A/B Testing is a term that you might have heard being thrown around, especially when it comes to e-commerce. A/B testing is a way to experiment on end users with your website. It can essentially be seen as changing the way a website looks and operates and seeing how it affects its users. A/B Testing […]

No Responsive Design It’s 2015, your eCommerce website should be responsive. Everyone’s carrying around a mini computer in their pocket or purse. You’re missing out on sales by having a website that’s optimized only for desktop. Yes, customers can still view your website on their mobile device, but it will certainly not be easy for […]

To improve user experience and maximize sales online merchants add lots of functionality and useful content about their products and other elements pertaining to their website. But going overboard with these elements can cause problems with conversion. The following elements can ruin the conversion rate for an eCommerce website. This list can serve as a […]

Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than desktop or laptop PCs. In January, comScore documented that among top US retailers the percentage of mobile-only shoppers is approaching or crossing the 50 percent threshold. Below is the comScore chart of top retailers and the corresponding percentage of mobile […]

It can cost four times as much to sell to a new customer as it does to sell to an existing one. Using cross-selling and upselling techniques to customers that you already have, companies can sell more products and services, reduce the cost of sales, boost customer loyalty and drive revenue. Why should you upsell […]

If you are an online merchant, it’s important to do your research to get a good understanding of the latest eCommerce trends and patterns. There are many excellent studies available with the most current information on user behavior, device usage, and demographics. We’re constantly looking for the best information to help us build for you […]

You could have a great eCommerce store with a great design with great products, but if the product photography is awful your sales could plummet. Product photography is way more important than you may think. Unlike any store at the mall, customers cannot go to your eCommerce store, touch and truly look at the product […]

What is Zurb Foundation? Zurb Foundation is a responsive front-end framework. The framework is mobile-friendly and ready to be customized any way you want to use it. It is compatible with almost all browsers and devices. Foundation is built with HTML, CSS and Javascript, the core components of the Web. Foundation recently decided to build […]

The average Shopping Cart Abandonment rate is 67.89%.* We can’t eliminate all shopping cart abandonment, but we can help improve on some of the major problems that are causing customers to leave their carts. The best way to approach your shopping cart and checkout design is with these two simple concepts – easy navigation & […]