Magento

1. Why enable Reviews? Earn Trust Shoppers are more likely to make a purchase from an online store that enables reviews. There a few ways in which enabling reviews promotes trust. They show shoppers that you are confident enough in your products to welcome discussion regarding those products. Reviews also allow shoppers to get un-biased […]

The Secure Socket Layer, or “SSL”, is vital to any online store owner’s website, as it ensures that your customers’ private information is passed securely between their browsers and your web servers. Having an SSL installed tells your customers that it’s safe to shop with you, and that their banking information has a minimal chance […]

If you are the owner of a brick-and-mortar store, a Magento eCommerce store can open up endless opportunities. If you choose to sell online, your online store and your physical store do not need to be separate entities. On the contrary, your stores should integrate seamlessly together while both serving to reinforce your brand. There […]

Monitoring Your Magento Store Your Magento Store requires consistent and active monitoring in order to analyze it’s overall health. Magento’s powerful dashboard, paired with Google Analytics, offers a wealth of information that can be used to assess the overall effectiveness of your Magento Store. Monitoring your Key Performance Indicators will alert you to any potential […]

While browsing products on your Magento store, customers are unable to shop in a traditional sense where they have the option of not only seeing your product, but touching it, hearing it, or trying it on. Although you cannot exactly simulate an in-store shopping experience, you can help make your shoppers feel more confident by […]

Magento’s newest version includes exciting updates for designers and front-end developers. As an extension of Joel’s post on the Magento 1.9 release, I am going to cover some of Magento’s newest updates, with a focus on design and front end development. Layout Updates to Default Theme The latest release of Magento, 1.9, is the first Magento […]

We are often asked how to improve the search feature on the Magento eCommerce platform, as this feature can truly make or break a customer’s experience on your online store. 20% of website visitors who use the search feature already know what they want, and are ready to buy. However, if their searches don’t yield the results they […]

For those of you who want Facebook integrated with your Magento websites, there are several things to consider first. Improper usage is a common problem we see with many sites, and it can cause long term problems for your business. If utilized correctly, leveraging the power of Facebook can bring traffic to the website and increase sales. […]

Update: If you are looking for Configurable Swatches on Magento 2, please visit our Magento 2 article here. Creating color swatches on your Magento eCommerce website can be time-consuming, but it pays off with higher sales. You are more likely to make an online sale when options are right there on the product page. You […]