Design

Creating Effective Call-to-actions for the Holiday Season > Before diving into how to create effective call-to-actions for this holiday season, let’s go over what a call-to-action is for those who are new to eCommerce or web design or development. A call-to-action is usually seen as a button that tells the customer where to go next […]

One of the most common concerns we hear when building an eCommerce website, is that our clients want as much information as possible “above the fold”. In most websites, the “fold” tends to be the top 550px of the page, varying on theme or style. While the fold is still important to engage users, it […]

A/B Testing is a term that you might have heard being thrown around, especially when it comes to e-commerce. A/B testing is a way to experiment on end users with your website. It can essentially be seen as changing the way a website looks and operates and seeing how it affects its users. A/B Testing […]

No Responsive Design It’s 2015, your eCommerce website should be responsive. Everyone’s carrying around a mini computer in their pocket or purse. You’re missing out on sales by having a website that’s optimized only for desktop. Yes, customers can still view your website on their mobile device, but it will certainly not be easy for […]

What is a CSS Preprocessor? A CSS preprocessor is a scripting language that extends CSS and is compiled into regular CSS syntax. A browser can only understand CSS, which at times may not be enough to write clean and reusable rules. Using only CSS, the designer/developer is not able to reuse a collection of rules […]

To improve user experience and maximize sales online merchants add lots of functionality and useful content about their products and other elements pertaining to their website. But going overboard with these elements can cause problems with conversion. The following elements can ruin the conversion rate for an eCommerce website. This list can serve as a […]

What is a Quick View? There is a good chance you’ve used or stumbled upon a quick view at some point since they are fairly common on eCommerce websites. Quick view buttons are mostly seen on the category or grid view pages. Normally there’s a button below the product thumbnail, or a button appears when […]

Typography for the Web A good font consists of many different aspects. Fonts can easily make or break your design therefore you must know from the very beginning if you’re choosing the right font for your website. Typography in the web can be easily overlooked even though it’s what people tend to look for first. […]