Digital Marketing

In the Magento world everyone is eagerly anticipating the release of  Magento 2.0 in the fall of 2015 (hopefully). But what is new new or different in Magento 2.0? 1) Speed One of the first changes that seems to be apparent through our testing and working with Magento 2.0 is that the front-end is lightning […]

Instagram is a powerful social network. There are over 300 million active users, and 59% of US adults use Instagram daily. It’s much more complex than pictures of your friend’s lunch and selfies. If used correctly, it’s actually a huge marketing opportunity for your eCommerce site. Instagram wasn’t designed for businesses, but there are ways […]

Search Engine Optimization (SEO) is a fundamental component to running an online business and is probably the most important form of marketing online. Using SEO makes your site visible to search engines so those engines can rank you properly – preferable high on the first page. The following ten items are suggestions to use within […]

Instagram can be used for a lot of things – showing your friends your new outfit, sharing your newest recipe, or even showing off your cute pet. Instagram can also be used by online merchants as a way to market products. The following are some tips of how to use Instagram to sell your products! Like2Buy […]

One of the key features of Magento Enterprise is Rich Merchandising Suite (RMS). This feature allows online merchants to segment their customers into groups and directly market to their interests. As a merchant, you will know what the customer bought and what they might be searching for. Now you will be able to show them other products […]

As mobile becomes increasingly prevalent, Google is again improving search for mobile users by constantly making updates to its search engine to help prevent old, non-updated websites from ranking well and preventing spam in searches. This time around Google is changing their formula to also rank responsive websites higher than non mobile-friendly websites. On April […]

There are several ways to promote your site and generate traffic and sales, and paid advertising is one of the more popular choices. If done right, the return on investment can be huge, which is why so many companies are bombarding us with ads from every angle. Retargeting is a growing trend since retailers know […]

Free shipping – customers love it, online retailers are skeptical of it. In today’s market, retailers feel like free shipping is something that they need to offer, but should they? Offering free shipping will increase conversion rates greatly for your store, but the reality is is that someone has to pay for the shipping. Either […]

Whether you sell online, locally, or both, customer service is a component of every business that cannot be overlooked. Good customer service is often something taken for granted, but bad customer service is immediately noted and remembered for life. Although this post is geared towards eCommerce customer service, it can very well apply to conventional […]