eCommerce Talk

Top 7 Design Failures That Are Hurting Sales on Your Online Store
Top 7 Design Failures That Are Hurting Sales on Your Online Store
Jill Govier

No Responsive Design It’s 2015, your eCommerce website should be responsive. Everyone’s carrying around a mini computer in their pocket or purse. You’re missing out on sales by having a website that’s optimized only for desktop. Yes, customers can still view your website on their mobile device, but it will certainly not be easy for […]

8 Design Elements That Can Ruin Conversion
8 Design Elements That Can Ruin Conversion
Alyssa Schaad

To improve user experience and maximize sales online merchants add lots of functionality and useful content about their products and other elements pertaining to their website. But going overboard with these elements can cause problems with conversion. The following elements can ruin the conversion rate for an eCommerce website. This list can serve as a […]

Typography for the Web – Choosing the Right Font for Your eCommerce Website
Typography for the Web – Choosing the Right Font for Your eCommerce Website
Jill Govier

Typography for the Web A good font consists of many different aspects. Fonts can easily make or break your design therefore you must know from the very beginning if you’re choosing the right font for your website. Typography in the web can be easily overlooked even though it’s what people tend to look for first. […]

How to Use Cross-Selling and Upselling In Magento
How to Use Cross-Selling and Upselling In Magento
Alyssa Schaad

It can cost four times as much to sell to a new customer as it does to sell to an existing one. Using cross-selling and upselling techniques to customers that you already have, companies can sell more products and services, reduce the cost of sales, boost customer loyalty and drive revenue. Why should you upsell […]

How to Use Instagram to Sell Online
How to Use Instagram to Sell Online
Alyssa Schaad

Instagram can be used for a lot of things – showing your friends your new outfit, sharing your newest recipe, or even showing off your cute pet. Instagram can also be used by online merchants as a way to market products. The following are some tips of how to use Instagram to sell your products! Like2Buy […]

Internet Explorer Retires – How will this affect your online store?
Internet Explorer Retires – How will this affect your online store?
Caitlin Mekita

Microsoft’s new project codenamed “Project Spartan” will replace the Internet Explorer brand, which will be officially retired by Microsoft. Internet Explorer has been a thorn in the side of web developers since it’s launch twenty years ago, and has been experiencing a consistent decrease in market adoption and usage share since it’s peak in the […]

Key Takeaways From Recent eCommerce Studies
Key Takeaways From Recent eCommerce Studies
Caitlin Mekita

If you are an online merchant, it’s important to do your research to get a good understanding of the latest eCommerce trends and patterns. There are many excellent studies available with the most current information on user behavior, device usage, and demographics. We’re constantly looking for the best information to help us build for you […]

Hiding Product Prices in Magento
Hiding Product Prices in Magento
Joel Holtzman

One of the more common requests that online merchants have is for hiding the price of a product, or certain products, in Magento. While this might seem like a straightforward topic, it reality it can involve quite a few modifications depending on the exact request and the exact needs of the client. First and foremost, the […]

Improve Conversions with Awesome Product Photography
Improve Conversions with Awesome Product Photography
Jill Govier

You could have a great eCommerce store with a great design with great products, but if the product photography is awful your sales could plummet. Product photography is way more important than you may think. Unlike any store at the mall, customers cannot go to your eCommerce store, touch and truly look at the product […]