Email blasts are always a bit of a marketing mountain; how to keep them fresh, interesting, relevant, and appropriate for one’s clientele? Some companies do it quite well. For the last two years, I’ve worked with Hudson Wine Merchants, in Hudson, NY. HWM is currently lacking a full website, making do with a splash page limited […]

Recently, reddit made some major changes to their home page. This has caused a bit of commotion amongst the community, and gives us an opportunity to discuss why the Reddit marketing system is well designed and a worthwhile, if overlooked, method of advertising. Due to the strict requirements of reddit’s custom ad network, and their […]

Giving great customer service in an eCommerce business is much more difficult than in a brick-and-mortar store. An extra degree of effort is necessary to keep up with customer requests and questions, and it’s incredibly easy for customers to fall off the radar. Therefore, good customer communication is critical for retention and conversion. Provided that […]