One of the most important aspects of owning an e-commerce website is understanding metrics and how they relate to the overall profitability of your website. One of the great things about Magento is that you can simplify the process of displaying products and take orders automatically without having to have a technical background or invest […]

While we love Magento and highly recommend it to anyone who wants to open an online store, Magento has some drawback as well.To be honest and educate visitors of our website we have put together this list of ten things where Magento Community has opporunity for improvement. Here it goes: Full Page Caching What Magento […]

This week’s featured Magento website is Zumiez.com. Zumiez offers apparel aimed at young skiers and snowboarders. If you look at their website it is clear that they know who their target market is and they take full advantage of it in their design. Let’s take a look at what makes this site work and what […]

When I look for an eCommerce website to feature for Magento, I look for a few things in order to see if it is worth spotlighting: – Interactivity – Ease of Use – Clean Design Bonobos.com, a Magento eCommerce site that sells men’s clothing such as pants, golf shirts, shoes and more. It uses offers […]

We always recommend Magento as an e-commerce platform for anybody looking to start a website that will be sales oriented. It is basically an all in one sales solution. With that said, it is important to know that there are two options available to anybody looking to get started with Magento; Magento Community (Free) and […]

There are three elements of web development that will make or break a project and they do not involve code or design. These three elements are communication, planning and testing. This article is intended to provide advice for those that are looking to build an eCommerce website and help understand how to communicate with developers […]

Gift Rocket is a perfect example of what today’s ‘web 2.0’ websites are about; unique use of space with big text, graphical display while keeping things ‘simple’ for the visitor. A Web 2.0 website allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in […]

Today we would like to highlight a Magento website that does a perfect job in creating a theme that matches what they sell. The website is SmileyCookie.com and it goes without saying that they offer smiley face cookies. As I browsed their site I took note of a few things that make them stand out […]

One thing we’ve have noticed when it comes to discussing future projects with clients is that sometimes it is hard for them to fully visualize everything that goes into a new eCommerce website. For instance, they will map out what they want to see when they enter their ‘admin panel’ and they know how they […]