The Tried and True eCommerce Website Launch Checklist
Mike Cristancho  / 
3 min read

The Tried and True eCommerce Website Launch Checklist

Launching a new eCommerce build is one of the most exciting, and daunting processes in the eCommerce industry. On one hand, months of effort, mental overhead, and team collaboration are about to pay off. But on the other, you can’t remember if you updated the proper contact email address. There are so many small details […]

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MailChimp Single Opt In
Mike Cristancho  / 
7 min read

MailChimp Changes: Single Opt-in Signup & What It Means for You

Email marketing is vital for any eCommerce business, and MailChimp is one of the largest, most popular email marketing platforms in eCommerce today. Their user-friendly tools provide a simple way for small- to medium-sized businesses to engage with customers and fans through newsletters, email campaigns, and automated emails. As MailChimp has grown in popularity, they’ve […]

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Mike Cristancho  / 
5 min read

Magento Imagine 2017 Recap

Another Magento Imagine has come and gone and man was it fun to see some of our colleagues, clients, and friends again!  Between the great breakout sessions, networking events, and organic conversations we had a great time.  Here are a few takeaways from the event. Partners Summit Meeting The big news is November 2018 = […]

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5-blog-post-types-for-traffic
Mike Cristancho  / 
10 min read

Five Types of Blog Posts To Help Grow Your Traffic

A blog can be an excellent tool to drive traffic, interact with customers, and cultivate brand equity. There are many ways to approach your blog, but one purpose should anchor your content strategy: Providing value to your visitors. You do not need to sell directly to customers to make an impact on your business, and […]

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eCommerce News of the Week - Mike Cristancho - Gauge Interactive.
Mike Cristancho  / 
4 min read

eCommerce News of the Week – April 18th 2016

Welcome back to the eCommerce News of the Week. I’ve been traveling over the last few weeks and thus haven’t published a news recap in a while. Sorry, not sorry, because it was an amazing time. 🙂 Now I am back and ready to rock and roll! This week I discuss eBay Enterprise, Amazon Prime, and […]

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