AdWords is currently the most popular and effective digital advertising platform and customer acquisition channel. Google gives you full control of your advertising strategies and when done correctly allows you to reach more people, target specific audiences, and grow your brand faster and cheaper than traditional advertising methods. However, their platform is very complex and […]

Google Analytics is a free analytics tool that provides measurements of website/app data. However, Google Analytics data is only helpful if you are utilizing all of the features Google provides and all of which is set up correctly. Features such as eCommerce tracking, conversion and goal-related tracking, demographics, visitor segmentation, and funnel visualization all can […]