Just as in most things in life, there is a set of ethical standards when it comes to search engine optimization. While some companies strive to create user friendly content that organically attracts new visitors, others attempt to manipulate search engines into thinking they are producing quality content when in reality they are not. As […]

Browsing the internet and the endless number of websites out there, one can’t help but notice the email sign up and newsletter signup forms. Almost every website today asks visitors to sign up for their newsletter. However, very few visitors sign up for it. So what is the best way to get website visitors to […]

Compared to the much greater cost of a custom-built Magento website, using a pre-built Magento theme or a template is definitely an attractive choice. While such themes are accommodating for those that want to start small, there are however some key criteria that should be kept in mind when choosing a pre-built Magento theme: 1. Your Magento theme […]

Mistake #1: Modifying the Default Magento Theme Magento is unique and powerful because it allows users to utilize multiple themes at once. This provides maximum customization power and the ability to quickly change the look of your site for any period of time. The hierarchy of themes is as such: the lowest is the magento […]

When it comes to managing your online brand, you know how important it is to keep your website content fresh and constantly updated. Because there are hundreds of other things that you need to do to keep your business or website running, sometimes blogging gets put on the back burner. I came up with some […]

Logo Design is arguably one of the most difficult tasks that an artist can be faced with. In my personal experience, the pressure stems from the fact that we become quite overwhelmed with the idea of capturing one brand’s identity in a single element, which must at once be simple and yet convey so much. […]

The goal of having a well-branded website is for your visitors to leave with certain impressions about your brand. You want to create an atmosphere with your site that is consistent and memorable, so that the positive associations that you create will stay with your visitors long after they are gone. First things first – […]

Keywords are an important aspect to Search Engine Optimization. They must be researched, tested, and used in a strategic manner in order to provide results. Keep in mind when using keywords that your aim is to be seen by search engines as an expert for a chosen niche. Google’s algorithms are designed to provide searchers […]

Finding the perfect balance between a beautifully designed but yet user and search engine friendly website is a challenging task. Most experts are only concerned with one or the other – they either want to show how to make a website more beautiful or how to make it work better. Larger web design firms seem […]