Gentian Shero  / 
5 min read

What’s So Special About WordPress

WordPress is a great platform for websites and blogs, but why? Programmers love it because it is open-source, adaptable, fast, easy to develop in, expandable, and community supported. Business owners love WordPress because the system has no licensing fees, it is less expensive than most other options, and they can add content or update the […]

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Gentian Shero  / 
9 min read

Using a Prebuilt WordPress Theme vs a Custom WordPress Website

If you want to create a WordPress website that includes pages, a blog, pictures and perhaps a small eCommerce store there are two options. The first option is to have a professional web design company build a custom WordPress website and second, use a prebuilt WordPress theme or template. Both options have their pros and […]

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Gentian Shero  / 
5 min read

Email Marketing Best Practices

When you create an email blast to go out to your email list, you want it to look wonderful! Therefore, you hire a graphic artist. The graphic artist creates a gorgeous design of your newsletter. Should you send it as an attached image, as an attached PDF, as a single image embedded in the email, […]

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Gentian Shero  / 
5 min read

Why Search Engine Optimization is Easy in a Magento Ecommerce Website

Last week we spoke about Magento URL rewrites and how this out of the box Magento feature improves your website’s Search Engine Optimization (SEO). This week we are continuing to explore some more conspicuous SEO options of Magento. Among all the ecommerce platforms and solutions, Magento is one of the best for SEO because Magento […]

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Gentian Shero  / 
3 min read

Magento URL ReWrites – Why Magento is Super Search Engine Friendly

The popular, open-source eCommerce platform Magento is superior in the area of search engine optimization for many reasons, including its URL re-write feature that creates static URLs. Every eCommerce platform claims to be SEO-friendly, but if the URL that appears in the browser’s address bar is poor, the store owner is losing out. Let’s find […]

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Gentian Shero  / 
5 min read

A Head-to-Head Comparison: WordPress eCommerce vs Magento eCommerce

Both Magento and WordPress are two great eCommerce applications that are continuously iterating their process to improve the way online selling is done. When researching which one of these eCommerce platforms to choose, Magento eCommerce or WordPress e-Commerce, the main questions you need to ask yourself are: how big will my store start, how quickly […]

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Gentian Shero  / 
4 min read

Ecommerce Websites and Social Media: 4 Tips

For anyone who runs an eCommerce business, including myself, it is likely that your customers are active on social media sites, regardless of their demographics. No matter their gender, age, or income, they are probably pinning on Pinterest, sharing photos on Facebook, and tweeting on Twitter. According to a 2012 survey by Pingdom (a social […]

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Gentian Shero  / 
6 min read

Why Use an Email Blast or Newsletter Developing Company

If your company’s revenue hinges on successful email marketing campaigns, you need an expert email blast or news letter developing company  to convert your email to HTML that can be sent out to your list and ensure that it will be received and is viewable from the highest number possible. Who should you hire for this […]

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Gentian Shero  / 
3 min read

How Can QR Codes Boost Your Marketing

Square, black-and-white QR codes (abbreviated from Quick Response Code) are appearing on signs, posters, business cards and even soup cans. Why? Because QR codes connect customers to businesses.There is more to QR codes than meets the eye. More than half of the mobile phones in the US are “smartphones” capable of reading QR codes through […]

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