Opt-in emails, better known as newsletter emails or email blasts, help companies stay top-of-mind, provide valuable information, and build loyalty with special offers. Most marketing-savvy companies know the value of sending emails to their own opt-in list regularly. But what they might not realize is whether they need standard email templates, or custom emails. Re-using […]

If you want to create or upgrade an eCommerce website, you have to decide which platform is best — Magento, Volusion, or something else? We have looked at all the options, and we think Magento is a good choice for most medium-sized to large companies who are in need or already have an eCommerce website. […]

Shero Designs, a web design and development firm in the city of Poughkeepsie, wants to make a FREE Website or improve your existing website and online brand for FREE. Whether you are a restaurant, coffee shop, non-profit, car dealership or online retailer, you need to make sure your website stands out and that people can […]

If done correctly pay-per-click (PPC) advertising is the best and most cost efficient way to attract new clients and be ranked on the first page. Major search engines such as Yahoo, Bing, and Google each have PPC advertising programs. One of the most popular pay-per-click advertising programs, however, is Google AdWords. This post will go […]

Have you checked your website’s health lately? How about we provide some useful sources that show if your website is operating as it should, and if there’s anything that it can be done to improve it’s performance from the structural and marketing aspect. Here are three free tools that provide sound advice and will point […]

With the age of the internet marketing is so much easier these days for many, many businesses. Before the internet came around, businesses had to go searching for their customers by advertising on newspapers, magazines, mailers, billboards etc. Nowadays, technology has made it possible for customers to go searching for your business. We search for […]

After putting it on hold for more than a year, we recently joined the Dutchess County Regional Chamber of Commerce. On Wednesday the 25th I visited their monthly networking event at the Shadows on the Hudson. Today’s post will be about my observations at the event and what the Chamber is and is not. Above […]

There are a number of standard credibility builders which are a must for establishing your brand and making your business credible, so they’re worth reviewing. To make this an easy read I am going to list these builders numerically from least to most important. 1) Professional E-mail Address: You must have a professional email address, […]

Smart phone users are in the rise in the USA. To be found your website needs to be smart phone friendly. Read this article about user statistics and how to optimize your website for mobile devices.