Gentian Shero  / 
5 min read

Customer Service Is Your Competitive Advantage!

On August 25 I tweeted “A prospect who called yesterday said that we were the only ones in the area who answered the phone. The answering machine darkness everywhere!”. We finished this particular client’s project just yesterday, in less than two weeks, and this is what the client said to me, “I’m so glad to […]

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Gentian Shero  / 
6 min read

Bringing a logo to life; from concept to actuality!

This post is about how a logo is created and the extensive process of design it goes through in order to become a finalized product. Some may think that creating a logo is an easy task, but you will see here that a logo is not something anyone can do, and no it does not […]

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Gentian Shero  / 
15 min read

Does My Small Business Need a Website?

Hudson Valley, NY. There are many small businesses – many that are family owned – and a significant portion of small business owners that do not regularly use the computer or the internet to advertise their business. They choose instead to not advertise at all, or do non-targeted, expensive marketing such as newspaper ads and […]

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