Compared to its predecessor, Magento 1.x, Magento 2 comes with a changed and improved frontend approach. There are important improvements and changes to the file structure as well as Magento 2 introduces a brand new UI library heavily based on a LESS preprocessor with a built in compiler. Updated technology Magento 2 features an updated […]

With Magento 2 scheduled for Q4 release, developers are abuzz with what’s to come with it.  But what about store owners who are looking to upgrade to 2.0 when it’s released? Thankfully, the Magento 2 dashboard is leagues above the one that is featured in Magento 1.9. From a purely aesthetic standpoint, it is a […]

Before you launch your first email marketing campaign, you will need to decide if you want your email list to use single opt-in or double opt-in when signing up. In order to know which one to use, you will need to understand the differences and pros and cons to each. What is a Single Opt-in […]

You either like Snapchat or you hate it. Snapchat isn’t for everyone and it certainly isn’t the next big social network for businesses but it can be one of the most effective ways to build and establish relationships with customers. Snapchat has grown into a way to broadcast your messages to groups of people without […]

Shipping for an eCommerce store can not only be a headache, it can be costly and time consuming as well. When you start expanding the idea of shipping from a national level to an international level – it only becomes more convoluted. Traditionally, small businesses will not even bother with international shipping. It’s too complicated, and […]

A/B Testing is a term that you might have heard being thrown around, especially when it comes to e-commerce. A/B testing is a way to experiment on end users with your website. It can essentially be seen as changing the way a website looks and operates and seeing how it affects its users. A/B Testing […]

What is a CSS Preprocessor? A CSS preprocessor is a scripting language that extends CSS and is compiled into regular CSS syntax. A browser can only understand CSS, which at times may not be enough to write clean and reusable rules. Using only CSS, the designer/developer is not able to reuse a collection of rules […]

To improve user experience and maximize sales online merchants add lots of functionality and useful content about their products and other elements pertaining to their website. But going overboard with these elements can cause problems with conversion. The following elements can ruin the conversion rate for an eCommerce website. This list can serve as a […]

Search Engine Optimization (SEO) is a fundamental component to running an online business and is probably the most important form of marketing online. Using SEO makes your site visible to search engines so those engines can rank you properly – preferable high on the first page. The following ten items are suggestions to use within […]