There are several ways to promote your site and generate traffic and sales, and paid advertising is one of the more popular choices. If done right, the return on investment can be huge, which is why so many companies are bombarding us with ads from every angle. Retargeting is a growing trend since retailers know […]

Magento offers all sorts of functionality for selling, customer management, product creation, and so much more. One out-of-the-box feature includes sales reporting, a tool that can provide you with a lot of information about store activity. Magento’s reporting shows statistics for sales, shopping carts, products, customers, and things like SEO statistics and product reviews. To […]

What is Zurb Foundation? Zurb Foundation is a responsive front-end framework. The framework is mobile-friendly and ready to be customized any way you want to use it. It is compatible with almost all browsers and devices. Foundation is built with HTML, CSS and Javascript, the core components of the Web. Foundation recently decided to build […]

Free shipping – customers love it, online retailers are skeptical of it. In today’s market, retailers feel like free shipping is something that they need to offer, but should they? Offering free shipping will increase conversion rates greatly for your store, but the reality is is that someone has to pay for the shipping. Either […]

A 1 second delay in page response can result in a 7% reduction in conversions. The speed of your business website matters. Fast-loading websites perform better on every front: higher search ranking, excellent user experience, and better user engagement. Most importantly, quick-loading websites deliver higher conversions and higher revenue. What is an acceptable page load time? […]

Here’s how to implement gifting options such as gift cards, gift wrap, and messages to your Magento Enterprise store.

How to Build Customer Loyalty Every business owner wants to have loyal customers who come back week after week, month after month. But if you want loyalty, you have to give it. Commit yourself to excellence in these four key areas and your customers will reward you with their repeat business and dedication. Attract and […]

Mastering Magento’s product Import/Export system is a feat in itself.  If you don’t follow Magento’s constraints, the results can be disastrous. There are two ways to import products into Magento. This article will refer to Import/Export, not Dataflow Profiles. Magento’s out-of-the-box import functionality has a lot of room for error.  First and foremost, I cannot […]

The Secure Socket Layer, or “SSL”, is vital to any online store owner’s website, as it ensures that your customers’ private information is passed securely between their browsers and your web servers. Having an SSL installed tells your customers that it’s safe to shop with you, and that their banking information has a minimal chance […]