Ecommerce & Social Login: 8 Reasons Why You Should Allow Users To Login With Their Social Media Profiles

Do you want users to be able to login to your eCommerce website with ease so they don’t have to remember their password? Social login…
  • Alyssa Schaad
  • Support Operations Manager
  • July 14, 2015 Estimated reading time: 5 minutes


Do you want users to be able to login to your eCommerce website with ease so they don’t have to remember their password? Social login can help with that. Social login allows your customers the ease of signing in through social media without the need to enter in personal information. Often enough you’ve typed your personal information over and over again – name, birthday, address, email. This is redundant and annoying to most users. 86% of people say they are bothered by the need to create new accounts on websites.. This is especially important to users who are on their mobile devices since it is more time consuming to type out information on a smaller keyboard.

Providing a social login option reduces some of the registration that customers hate with filling out forms and promises customers they won’t need to remember a password. According to Bizreport, 92% of shoppers have abandoned a website rather than recover lost login information. Most people have accounts on at least one of the major social networks. Since there is a massive amount of active users on the main social media sites like Facebook, Twitter and Google Plus, this is just one reason for using social login on your website. In this post you will learn why using social login, along with the traditional login process, can be beneficial to your eCommerce website.

1)Easy Sign In

Are you always looking at registration forms in irritation because you don’t have the patience or time to fill it out? Social login makes the process of logging into a website quick and convenient. Your site users can login to your website using their social credentials of choice and are able to access your website in less time than filling out a registration form. The details for their social accounts are easy to remember since they are used more on a daily basis and most users are more than happy to use these to sign into a website.

2) Customized Online Shopping Experience

Everyone wants a personalized online shopping experience these days. They are looking for a website that makes things easier for them. With using social login, customers have an added bonus of personalization. More customers are likely to buy from a site who uses social login because their shopping experience is customized. Social login allows a site to get information such as age, gender, birthday, and interests – details that are overkill on a registration form, but are useful for promotions, merchandising and personalization. Using this information, the website your customers are visiting can now line up a few product suggestions that are suited to them. Since the products are geared towards the customer specifically, there are higher chances of them buying the product. This will definitely help make your sales figures bigger.

3) Spend more time on your site

Users will be able to browse your website which is connected to their social network and they will be able to share any product that they think is worth sharing. Since your website is personalized for them, your users will be more engaged and spend more time on your site.

4) Repeat and New Customers

Customers are more willing to come back to your website knowing that it was easy to sign in and have a personalised user experience. Using their social information to login to a website gives them a sense of comfort knowing they won’t need to remember their password. Customers who sign in to your site via Facebook, for example, will be able to Like, Comment and/or Share content they find interesting more easily, on their personal Facebook profile, giving your site free publicity in the process. Having your repeat customers sharing product information on their social media site, will most likely, bring in new customers.

There are also some negative aspects to using social login:

5) Accuracy of Data

Some users will use false information when signing up for a social networking site. They may use a nickname instead of their real name or an email that isn’t real or not in use anymore. Users can also control their own privacy settings for birth date, gender, etc. and can restrict who accesses that information.

6) Users don’t always want everything connected

Facebook is a great way to stay connected with friends and family but most users don’t want everything they do online to be shared and connected with Facebook, or any other social site for that matter. Socializing and shopping are two very separate things.

7) Nothing is really simplified

The only thing that is simplified is an username and a password, the customer will still need to input most of the other data, such as billing and payment information.

8) Added Confusion

Trying to remember your username and password on an eCommerce site is difficult enough, but added in social login options can just lead to more confusion. Instead of asking the user to remember their login credentials, you are now requiring them to remember which social media site they used to log in to your site in the first place.

If at this point you don’t have social login on your eCommerce store is time to look at available options for your platform.  If you use Magento and are ready to explore your options visit Magento Connect here.  Social login is becoming popular and is being adopted by an increasing number of online merchants, Don’t miss out and lose customers who are looking for this convenience.

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