Choosing an eCommerce platform is one of the most important decisions you can make for the future of your eCommerce business. Yet navigating the options on the market today can be overwhelming. How are the platforms different? What should you take into consideration? Perhaps most importantly, how can you cut through the marketing language to […]

For today’s article, Gauge’s Client Marketing Director DJ Henley interviewed Raphael Neff, owner and CEO of Chess House. For close to 20 years, Raphael and his team have been pursuing their goal of “Chess in every home” through their eCommerce business. Chess House sells unique chess and game resources to maximize each customer’s enjoyment of […]

At Shero, we’re big fans of MailChimp. This marketing automation platform is known for its simple yet powerful email marketing tools. But did you know you can also use it to create and publish ads on Facebook and Instagram? There are some real benefits to using MailChimp instead of the standard Facebook and Instagram Ad […]

We’ve all been in meetings where there are plenty of people with great ideas on how to fix or improve things. Maybe you want to improve your website conversion rate, or add a new customer-requested feature, or find a creative way to fix a reported bug. Most of the time, these suggestions are based on […]