Custom Shopify Development and Apps

A standard Shopify theme gets you live. Custom development gets you a store that works the way your business works. Shero builds custom themes, proprietary apps, and third-party integrations for brands that have outgrown what the App Store can offer.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

Plus

Shopify Plus certified partner

As a certified Shopify Plus Partner, Shero is qualified to build and maintain stores with complex checkout customizations, B2B functionality, and multi-store configurations.

Swag Golf

Custom release logic and inventory controls

Shero built a custom Shopify Plus store for Swag Golf featuring proprietary release logic and inventory controls that no off-the-shelf app could handle.

16+

Years of eCommerce development

Founded in 2010, Shero has spent 15 years building, customizing, and maintaining eCommerce stores for manufacturers, retailers, and high-growth direct-to-consumer brands.

500+

eCommerce projects delivered

Shero has delivered more than 500 eCommerce projects, spanning custom Shopify builds, migrations, ERP integrations, and bespoke app development across B2B and D2C brands.

"We partnered with Shero for the development work on the SWAG site. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond from the jump. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky, Co-founder and Managing Director, Strike 2

When the App Store has the wrong answer for your business

Most Shopify stores are built from the same pool of themes and apps. That works until it does not. When your fulfillment logic is too complex, your pricing model does not fit a standard app, your checkout needs to behave differently for B2B buyers, or your brand demands a user experience that a liquid theme cannot produce, that is when custom development earns its place.

  • Custom Theme Development
  • Custom App Development
  • ERP and OMS Integration
  • Checkout Extensions
  • Shopify Functions
  • B2B and Wholesale Development
  • Shopify 2.0 Upgrades
  • Post-Launch Support

Why brands build custom with Shero

Custom development only pays off when the team understands both eCommerce and engineering. Here is how Shero approaches projects that go beyond standard configuration.

01

One team from scoping to launch

Strategy, design, development, QA, and launch are handled by the same Shero team. No handoffs between an agency and a freelance developer. The team that scopes the project delivers it and stays on after go-live.

02

Custom apps when off-the-shelf does not cut it

Thousands of apps exist in the Shopify App Store. When none of them do exactly what you need, we build a custom app. Swag Golf's release logic, for example, required custom inventory controls that no existing app could support.

03

Integrations scoped from day one

ERP, OMS, CRM, and third-party connections are not an afterthought. We map every integration during discovery and build the data flows before launch so your store and back office stay aligned from day one.

04

Shopify Plus experience for complex builds

As a Shopify Plus Partner, we build custom checkout experiences using Shopify Functions and checkout extensions, B2B portals with company-level pricing, and multi-store setups that go beyond what standard Shopify supports.

05

Built to your spec, not a template

Every custom build starts from your business requirements: how you sell, who you sell to, what systems you use, and what the standard platform cannot do. We do not adapt your business to fit a theme. We build the store to fit your business.

06

Built for what comes after launch

Most agencies hand off a store and disappear. Shero offers post-launch support, Shopify Plus upgrades, CRO, SEO, and paid media as the business grows. Benchmade, STX, and Painful Pleasures have been Shero clients for multiple years after their initial build.

Our Work

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Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures

Most custom Shopify builds Shero scopes go live in 6 to 16 weeks.

Tell us what you need to build and we will come back with a clear scope, timeline, and approach before any contract is signed.

Scope My Build

How a Shero custom development project is delivered

01

Built to your spec, not a template

Every custom build starts from your business requirements: how you sell, who you sell to, what systems you use, and what the standard platform cannot do. We do not adapt your business to fit a theme. We build the store to fit your business.

02

Custom apps when off-the-shelf does not cut it

Thousands of apps exist in the Shopify App Store. When none of them do exactly what you need, we build a custom app. Swag Golf required custom release logic and inventory controls that no existing app could handle. We built it.

03

Integrations scoped from day one

ERP, OMS, CRM, and third-party connections are not an afterthought. We map every integration during discovery and build the data flows before launch so your store and back office stay aligned from day one.

04

Shopify Plus for builds that need it

As a Shopify Plus Partner, we build custom checkout experiences using Shopify Functions and checkout extensions, B2B portals with company-level pricing, and multi-store setups that go beyond what standard Shopify supports.

05

One team from scoping to launch

Strategy, design, development, QA, and launch are handled by the same Shero team. No handoffs between an agency and a freelance developer. The person who scopes the project builds it and stays available after go-live.

06

Growth services available after launch

Development is the beginning. Shero offers post-launch support, performance optimization, CRO, SEO, and paid media as the business grows. STX, Benchmade, and Painful Pleasures have been Shero clients for multiple years after their initial build.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to thank you all for a very successful launch. Our accounting and sales teams are thrilled to have this functionality working, and our customers are taking full advantage of these enhancements. We appreciate the partnership."

Bren Rafaelly

Head of Digital Transformation - Benchmade Knife Co. / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager - STX, LLC / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. We were impressed by the level of communication and organization. The development team was extremely competent and provided solid solutions."

Shaun Carman

eCommerce Manager - Memphis Drum Shop / Memphis Drum Shop

Swag

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director – Strike 2 / Swag

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
hello@sherocommerce.com
Locations
New York • London • Helsinki • Tirana