Shero Commerce CEO and Co-founder Beth Shero is joined by Edward Upton from Little Data and Deepan R, Head of Revenue at Richpanel, for a full-funnel conversation on why clean, accurate data is the foundation every eCommerce brand needs before AI can actually help them grow.
Ed explains why browser-based tracking has been eroding for years and how Little Data's server-side approach closes the gap, recovering the roughly 30% of conversions most brands are losing to attribution black holes. Without that accuracy, AI-driven ad platforms like Meta Advantage+ and Google Smart Bidding optimize against bad signals and burn budget.
Deepan takes the conversation post-purchase, walking through how Richpanel's AI agents surface patterns in customer tickets around cancellations, complaints, and product feedback. His actionable tip: export your last 90 days of support conversations, run them through an LLM, and identify your top contact reasons before making any retention decisions.
Both guests circle back to the same theme: data you cannot trust is worse than no data at all, and AI makes cleanup and monitoring faster than ever.