UX and Creative Design

If your store looks good but still does not convert, the problem is usually how customers experience it on mobile. Shero audits UX with session recordings and GA4 data, designs fixes, and builds them in Shopify so improvements actually ship.

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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

1

Team covering design and development

Our UX designers and Liquid developers work together. What gets designed gets built correctly, and what is caught in development feeds back into design before anything ships to production.

16+

Years building Shopify storefronts

We have designed and built Shopify storefronts since before Shopify Plus existed. We know the platform's UX constraints and how to work within them to deliver experiences that convert.

70%

Average cart abandonment rate

Seven in ten shoppers who add to cart do not complete the purchase. Checkout UX is the highest-impact area we address first: form field reduction, trust signal placement, and payment method display.

60%+

Of Shopify traffic is mobile

More than 60% of Shopify traffic is mobile. Most UX problems that kill conversions happen on mobile: small tap targets, slow product images, multi-step checkout, and navigation that requires too many taps.

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism. They transformed our vision into a stunning and user-friendly online store. Since launch, our website has been stable."

Clemens Kim, COO, Clore Beauty Supply

UX design built around where your store loses customers

Most eCommerce UX problems follow the same pattern: a checkout flow with too many steps, a product page that buries the add-to-cart button on mobile, and navigation that made sense to the team building it but confuses the customers using it. We find these problems with data before making a single design recommendation.

  • UX Audit
  • UX/UI Design
  • Checkout UX
  • Mobile Optimization
  • User Testing
  • Creative Design

Why eCommerce brands choose Shero for UX and design

UX agencies deliver recommendations. We deliver recommendations and then build them in Shopify. Here is how that makes a difference.

01

Targeted fixes or full redesigns

Not every UX problem requires a full redesign. Targeted improvements to product pages, checkout, and mobile navigation often produce faster revenue impact than rebuilding from scratch. We recommend the right scope based on your timeline, budget, and where the biggest drop-offs are.

02

Brand consistency across all channels

We design for consistency across your store, email templates, and ad creative. When a customer moves from an ad to a landing page to checkout, the visual language stays coherent. Brand inconsistency creates friction and erodes trust at the moment of purchase.

03

Design and development on one team

Our UX designers and Liquid developers work together throughout every project. There is no brief-to-agency handoff. What was designed is what ships, and edge cases caught in development feed back into the design before anything goes to production.

04

Checkout UX specialists

Checkout is where most revenue is lost and where most UX teams stop. We go deep on checkout flow: field reduction, trust signal placement, error message clarity, and payment method display. Shopify Plus clients get full Checkout Extensibility access for advanced customization.

05

Every recommendation is data-led

We do not make UX recommendations based on opinion or trends. Every suggestion is backed by heatmap data, session recordings, or GA4 funnel analysis. We show you where customers are dropping off before recommending what to change.

06

Mobile-first design by default

We design for mobile first and desktop second. More than 60% of Shopify traffic is mobile, and most UX problems that suppress conversion happen on small screens. Desktop polish matters, but mobile experience is where revenue is won or lost.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

One quick UX review can uncover the friction that is costing you sales.

Get a UX Review

How a Shero UX engagement works

01

UX grounded in how buyers move through your store

UX problems do not show up in the design file. They show up in session recordings, heatmaps, and checkout drop-off data. Shero reviews how real buyers interact with your store before recommending any design change, so fixes are based on behavior, not assumptions.

02

Design audits that show what is costing you conversions

A UX/UI audit from Shero covers your homepage, category pages, product pages, cart, and checkout against recognized eCommerce usability principles. You get a detailed report of what is breaking buyer confidence, increasing bounce rate, and preventing repeat purchase, with prioritized fixes for each.

03

Customer journey mapping across every touchpoint

Buyers interact with your brand across email, social, paid ads, and your store. Shero maps the full customer journey to identify where the experience breaks down between channels and designs an omnichannel strategy that keeps the experience consistent from first click to post-purchase.

04

Creative design that converts, not just impresses

Shero's creative team builds graphic design, email layouts, social media visuals, and ad creative with conversion as the primary goal. Brand consistency across channels is not a style preference. It is what builds the recognition that turns browsers into repeat buyers.

05

User testing before design decisions are locked

Design decisions made without user research are guesses. Shero conducts user testing and research to validate assumptions before the design is finalized, reducing the risk of building something that looks right in a presentation and underperforms in production.

06

Design and development working from the same brief

A design that cannot be built correctly is not a design. Shero's UX and creative team works alongside the development team from the start so that designs are implementable, performant, and optimized for Shopify's theme architecture.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to thank you all for a very successful launch. Our accounting and sales teams are thrilled to have this functionality working, and our customers are taking full advantage of these enhancements. We appreciate the partnership."

Bren Rafaelly

Head of Digital Transformation - Benchmade Knife Co. / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager - STX, LLC / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. We were impressed by the level of communication and organization. The development team was extremely competent and provided solid solutions."

Shaun Carman

eCommerce Manager - Memphis Drum Shop / Memphis Drum Shop

Swag

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director – Strike 2 / Swag

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
hello@sherocommerce.com
Locations
New York • London • Helsinki • Tirana