Agents are becoming the new front door to your store, AI traffic is already converting at rates organic search cannot match, and the gap between an AI-ready website and everyone else is widening by the month.
Beth Shero (CEO & Co-founder, Shero Commerce) recaps a week at dot dev Toronto, with her read on what partners and merchants are actually building around agentic commerce, and what most businesses still need to fix before agents arrive.
In this episode
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Why "is your website ready for agents?" is replacing "is your website any good?" as the question that matters, and what that shift means for how you build
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How AI traffic is converting well above organic search, with roughly half of AI sessions landing straight on the product page, and why that raises the stakes on AI readiness
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What the Vercel and Shopify partnership around the open-source Eve agent framework and the storefront catalog MCP signals for agent-first storefronts
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Where the real challenges sit when migrating from Magento to Shopify, from commercial case to scoping and app licenses
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Which five Shopify product updates matter most heading into Black Friday, from variant-level publishing to the collections overhaul
Watch the conversation to spot the gaps.
Episode highlights
The theme running through nearly every conversation at dot dev was agentic commerce. Beth frames the shift plainly: a good website is no longer the bar. The question is whether your website and your business are ready for AI agents. Shopify shared figures showing AI traffic converting at a rate well above organic search, with about half of AI sessions landing directly on the product page. The takeaway for merchants who are not ready yet is to start now.
The Tobi and Harley fireside chat struck a more reflective note, covering culture, systems, and staying entrepreneurial. Beth was drawn to the emphasis on caring about the work and on building systems that hold up under ambition, a point she ties directly to how brands should approach AI. Tobi's closing line about making the web vibrant and fun again resonated across the floor, echoed later by Elena from Consentmo.
On the technical side, the Vercel and Shopify partnership around the open-source Eve agent framework, paired with the storefront catalog MCP, points toward storefronts built agent-first rather than as a traditional front door. Beth also flagged the top five product updates: variant-level publishing, a much-needed collections overhaul, inventory and bins improvements, added flexibility for ship and pickup ahead of Black Friday, and events API updates that reduce API calls.
Beth led an agency session with Hayward from Shopify on migrating clients from Magento to Shopify, covering the commercial case, correct scoping, and how to handle app licenses. The floor conversations feature Claudia Ditri (Order Editing), Hayward (Shopify), Lauren (Vercel), Luke (Gumloop), indie app developer Martin, and Elena (Consentmo).