Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Integration Migration Email Marketing SEO / AI

SectorMusical instruments and audio equipment

What we didMigration to Shopify

TechnologyShopify

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The Ask

Alto Music had been running on Magento 2 for years, with many modules and customizations, most notably their Altobucks loyalty program, which automatically applied gift code points to customer accounts based on various criteria. They needed to migrate to Shopify without losing these custom features or compromising the customer experience.

Finding the Solution

Shero noted that Shopify's flexibility enabled replicating Alto Music's existing customizations on top of a prebuilt theme, without starting from scratch. The Altobucks loyalty program was rebuilt within Shopify, preserving all existing functionality. Using Shopify's theme building blocks made development faster and more cost-efficient than maintaining Magento's complex web of custom integrations.

Bringing it to Life

Shero migrated Alto Music to Shopify, replicating the Altobucks loyalty program seamlessly on the new platform. The pre-built Shopify theme was customized to match Alto Music's requirements, resulting in a site that was easier to manage, less expensive to maintain, and built for growth. The freed-up budget could then be redirected toward digital marketing and branding efforts.

Overcoming Challenges

The main challenge was ensuring that the Altobucks loyalty program, with its automatic gift-code logic tied to various customer criteria, could be fully replicated in Shopify. Shero's team successfully rebuilt it on top of Shopify's native framework without compromise.

The Impact

100%

Altobucks loyalty program preserved post-migration

40%

Reduction in ongoing maintenance costs

Customer-facing disruptions during migration

Alto Music now runs on a modern, flexible Shopify store that is easier to manage and less costly to maintain than their previous Magento setup. The Altobucks loyalty program was preserved in full, ensuring no disruption to the customer experience. The platform switch freed up budget previously spent on maintenance and complex customizations, which could be reinvested into growth.

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