Cloré Beauty is an established Canadian beauty brand offering hair, skin, and beauty products to a loyal domestic customer base. They are known throughout Canada for their personalized customer service and expertise.
Cloré needed a flexible ecommerce solution which also offered a seamless integration for their in-store Point of Sale, CounterPoint, so that their inventory, orders and customer data could all be kept and managed in one place.
Because they offer a wide variety of haircare and beauty products, often in hundreds of color options, Cloré needed an efficient way to manage the vast product catalog and ensure their customers can easily find what they are looking for based on a variety of requirements.
Shero designed and developed a custom Magento 2 Commerce website for Cloré. Magento gives Cloré the flexibility and scalability required for growth. With an updated, modern design and fully responsive layout, Cloré has vastly improved user experience across all devices.
On the category shopping pages, Cloré uses advanced filtering so customers can narrow down their selection of products by all applicable product attributes including hair color group, quality, materials, price, etc. For brand-conscious shoppers, Shero helped Cloré to implement brand filtering along with a searchable brands landing page.
Excellent customer service is a core value for Cloré, and particular attention was put into providing personalized touches to the shopping experience, like birthday banners and the ability to shop by hair type.
For shipping inside and outside of Canada, Cloré uses Canada Post Shipping for accurate rates and a variety of shipping options.
A WordPress blog features the latest news, haircare tips and beauty advice from the experts at Cloré and helps to drive organic traffic to the store.
By using Commerce5, the CounterPoint POS integration from Red Rook, Cloré now syncs orders, customers and inventory between Magento and CounterPoint, creating a streamlined and centralized order management process.
Secure employee forms allow Cloré associates to communicate with the company directly from the website, simplify management tasks and facilitate job applications.
Notable Magento Extensions:
Order Export Module by Xtento
Improved Layered Navigation by Amasty
uRapidFlow by Unirgy
SEO Suite Ultimate by Mageworx
Magento 2 WordPress Integration by FishPig
Import + Export Bulk Magento URL Rewrites by Commerce Extensions
Custom Extensions by Shero:
Advanced Customer Groups extends Magento’s native functionality by allowing users to manage their own group categorization with administrative oversight. Account validation can be configured by an administrator based on group type, and daily emails are sent to group administrators to report group activity.