Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Design & Dev. Migration

SectorEntertainment & media

What we didMigration to Shopify

TechnologyShopify

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The Ask

Regal Cinemas approached Shero to audit their Magento deployment, which uncovered opportunities to transition both their Corporate Box Office (CBO) and Regal Crown Club (RCC) platforms to Shopify. Their goals were to enhance UX, improve site performance and page speed, reduce development maintenance and legacy code dependencies, and leverage Shopify's app ecosystem.

Finding the Solution

Shero designed a strategy tailored to Regal's two distinct platforms. For both the CBO and RCC stores, custom templates were built to reflect Regal's branding and customer journeys. Key integrations included the Regal Movies API for dynamic "Now Playing" and "Coming Soon" content, Vista Cloud for ticket fulfillment, and dedicated apps for order processing and downloadable products. A custom app was developed to modify checkout behavior for the RCC store, enabling seamless credit and discount application directly on the cart page.

Bringing it to Life

The CBO store received tools for gifting and bulk-order fulfillment, with automated workflows for corporate clients. The RCC store was built to allow users to redeem rewards using credits while maintaining accurate shipping cost calculations. The entire deployment relied on Shopify's ecosystem to reduce reliance on custom code, resulting in a faster, more intuitive platform for both customers and Regal staff.

Overcoming Challenges

Shopify's native checkout did not support the credit-only transaction logic required by the RCC platform. Shero built a custom app to handle this, enabling credits and discounts to be applied seamlessly on the cart page without disrupting the standard checkout flow.

The Impact

Separate Shopify stores built for CBO and RCC platforms

+40%

Faster page load times vs legacy Magento

100%

Credit-based checkout logic replicated in custom Shopify app

The migration delivered faster page load times and improved customer satisfaction. Total cost of ownership was lowered by eliminating complex legacy code and reducing development maintenance. Automated fulfillment workflows reduced manual effort and errors. Custom apps and integrations gave Regal a tailored solution that went beyond Shopify's native capabilities, combining the excitement of their movie offerings with a seamless eCommerce experience.

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