Culture and Values
Shero Culture And Values
Our core values are more than just guidelines—they are our vital, timeless principles. They define our company culture and who we truly are as people.
BALANCE
Practice Partnership
UNDERSTANDING
Know The Why
INTEGRITY
Our Name IS Our Business
LEARNING
Never Stop Growing
DARING
Embrace The Challenge
Our Core Values
We hire, mentor, review, reward, and recognize people based on these standards, and do our best to uphold them each day.
Taken together, these values create an acronym that defines what we do: BUILD. We build for the long term. Not just websites, but partnerships, trust, businesses, and people. Building is more intentional than growth—it’s deliberate and planned, for a specific purpose. With everything we do, we keep the long term in focus.
Balance: Practice Partnership
- From clients to partners to colleagues, ensure that partnerships are equal.
- Relationships should embody a respectful balance that brings value to all.
- This includes maintaining a work-life balance for oneself, as a clear mind drives creativity, strategy, and joy.
- Volunteer in the community when possible. Always seek to give back.
Understanding: Know The Why
- Understand, relate, then adapt.
- Listen, practice empathy, and assume the best when interacting with clients or team members.
- Understand the end goal and keep that in focus as a driving factor.
- Be a strategic collaborator with our clients; understanding their business makes us an extended member of their team.
Integrity: Our Name IS Our Business
- Stand behind your work and your word.
- Be humble, yet proud of your progress.
- Be forward-thinking, yet open minded to new ideas.
- Work hard and always be honest with clients.
Learning: Never Stop Growing
- Collaborate through trust, tolerance and self-awareness.
- There is always a solution.
- Embrace innovation, as well as simplicity.
- When problems arise, use them as fuel to drive your creativity. It’s ok to fail.
- Fail fast.
Daring: Embrace The Challenge
- Don’t be afraid.
- Calculated risks can reap unexpected rewards.
- It takes courage to blaze a new trail, but the easy path isn’t always the best way.
- Strive to be the best version of yourself, so that you can provide the most value to others.