AfterShip Post-Purchase Setup for Shopify

AfterShip covers the full post-purchase stack: branded tracking across carriers, a returns and exchange portal, shipping protection, and AI-powered estimated delivery dates. Shero connects Shopify to AfterShip, configures the tracking and returns experience, builds the Klaviyo notification flows, and sets up the protection and personalization products.

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16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

1,200+

Carrier integrations in AfterShip

AfterShip connects to 1,200+ carriers globally, covering domestic parcel, international express, regional carriers, and freight. This carrier breadth is the primary advantage over Shopify-only tracking tools for brands that ship internationally or use regional carriers that those tools do not support.

20,000+

Brands using AfterShip including Gymshark and YETI

AfterShip is used by 20,000+ brands across DTC, retail, and marketplace channels, including Gymshark, YETI, and other enterprise DTC names. It has operated as an independent post-purchase platform since 2011 and has not been acquired, unlike several competitors that were absorbed into other platforms in 2024 to 2026.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. AfterShip configurations need ongoing maintenance as product lines evolve, carrier accounts change, returns policy is updated, and protection products are adjusted.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. AfterShip implementations combining tracking, returns, protection, and Klaviyo integration for brands with complex carrier mixes and multi-platform operations require the post-purchase and platform depth that Premier status reflects.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

What AfterShip covers and what setup involves

AfterShip's four products, Tracking, Returns, Protection, and Personalization are separately priced and can be implemented independently or together. Each builds on the same order data layer, which means tracking events, return status, and delivery estimates stay in sync across all four. Shero scopes which products the brand actually needs before configuring any of them.

  • AfterShip Tracking setup: branded tracking pages and 1,200+ carrier connections
  • AfterShip Returns setup: branded return portal, exchange-first flows, and returns policy configuration
  • Klaviyo notification flow setup for all AfterShip shipment and return events
  • AfterShip Protection configuration for package loss and damage coverage
  • Estimated delivery date display on product pages and at checkout
  • Multi-platform configuration for brands using Shopify alongside other eCommerce platforms

Why brands work with Shero on AfterShip setup

AfterShip's four products require separate configuration decisions. The returns portal, exchange flow logic, and Klaviyo notification flows are where the implementation determines whether customers have a smooth post-purchase experience or a friction-filled one. Shero builds the full stack correctly from the start.

01

Branded tracking pages with 1,200+ carrier connections

AfterShip's tracking page replaces the carrier's generic confirmation with a branded experience across 1,200+ carriers globally. For brands shipping across multiple regions with domestic and international carriers, the breadth of carrier coverage is the primary advantage over Shopify-only tracking tools. Shero configures carrier connections and tests tracking accuracy across the brand's carrier mix before go-live.

02

Returns portal with exchange-first flow to retain revenue

AfterShip Returns builds a branded return portal where customers initiate returns and exchanges without contacting support. The exchange-first flow presents an exchange option before a refund, retaining revenue that a straightforward refund process would lose. Shero configures the returns policy, exchange options, and portal experience based on the brand's actual return rate and product catalog.

03

Klaviyo connected for tracking and returns notification flows

AfterShip passes shipment events and return status events to Klaviyo for all communication. Shero builds flows for every meaningful state: order shipped, out for delivery, delivered, return initiated, exchange approved, and refund processed. This replaces generic Shopify notifications with branded, event-specific communications throughout the post-purchase journey.

04

Shipping protection configured to reduce loss and damage claims

AfterShip Protection adds package loss and damage coverage to checkout, with claims processed through AfterShip rather than the carrier. For brands with high-value or fragile products where carrier claim processes are slow, protection reduces the customer service load from loss and damage disputes. Shero configures protection alongside the tracking and returns setup.

05

Estimated delivery dates on product pages and at checkout

AfterShip's estimated delivery date engine displays accurate delivery windows on product pages and at checkout based on customer location, fulfillment origin, and historical carrier performance. Accurate delivery estimates reduce cart abandonment where delivery uncertainty is the stall point. This is one of the highest-ROI changes Shero makes in checkout optimization work.

06

AfterShip versus Malomo and Wonderment for Shopify brands

AfterShip covers tracking, returns, protection, and estimated delivery across 1,200+ carriers on multiple platforms. Malomo and Wonderment are Shopify-only tracking-focused tools at lower price points. Shero recommends the right tool based on carrier mix, returns volume, and platform requirements see the Shopify integrations directory for all post-purchase options.

Our Work

View All
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
National cinema chain and loyalty rewards

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop

AfterShip covers tracking, returns, protection, and estimated delivery in one platform. Shero configures all four so the post-purchase experience reflects the brand at every touchpoint.

The setup session is free. It maps your carrier mix, returns policy, and Klaviyo setup before any AfterShip configuration begins.

Book a Setup Session

How an AfterShip setup engagement runs

01

Post-Purchase Stack Audit

Current tracking, returns, and notification setup reviewed. AfterShip product selection confirmed: Tracking, Returns, Protection, or the full stack.

02

Tracking Setup

AfterShip Tracking connected to Shopify. Carrier connections configured. Branded tracking page designed.

03

Returns Portal Setup

Returns portal configured with exchange-first flow. Returns policy applied. Customer communication flows built.

04

Klaviyo Integration

AfterShip shipment and return events connected to Klaviyo. Notification flows built for all shipment and return states.

05

Ongoing Support

Carrier performance monitored. Returns policy updated as catalog evolves. Protection thresholds adjusted.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

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