Shopify Development Agency El Paso

El Paso brands operating across the US-Mexico border deal with supply chain complexity, cross-border logistics, and industrial distribution requirements that a standard Shopify build is not set up to handle. B2B pricing, multi-currency considerations, and ERP integration are requirements from day one, not afterthoughts. Most Shopify agencies have not built for that.

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Logo Benchmade
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

91%

B2B buyers who would switch for a better digital experience

91% of US B2B buyers say they would switch suppliers for a better digital purchasing experience. For El Paso manufacturers and distributors, an online ordering experience that handles cross-border complexity correctly is now a competitive requirement.

$14.6B

Shopify merchant sales on BFCM 2025

Shopify merchants processed $14.6 billion on BFCM 2025, peaking at $5.1 million per minute. That ceiling is a platform question. The architecture under it determines whether El Paso brands capture that volume or lose it to checkout failures.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. For El Paso brands managing ongoing development alongside cross-border logistics operations, continuity with the build team reduces cost and time on every subsequent change.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. El Paso does not have a local Premier Partner. Shero serves the market remotely with the same team that manages active enterprise accounts.

Shero has been an incredible partner in our Shopify Plus development. Their attention to detail and technical expertise have exceeded our expectations.

Production Team, Tormach

What El Paso brands need from a Shopify build

Cross-border brands need catalog structures that separate wholesale pricing from retail, ERP connections that handle multi-location inventory without breaking under order volume, and a Shopify build that can run B2B accounts and a consumer storefront from a single platform. Shero scopes that architecture before a single line of code is written.

  • Shopify Plus B2B development for manufacturers and cross-border distributors
  • Company accounts, tiered pricing, purchase order workflows, and net terms
  • ERP integration: NetSuite, SAP, Microsoft Dynamics, Epicor, and custom systems
  • Multi-location inventory management across US and Mexico operations
  • Platform migrations from Magento, WooCommerce, and legacy ERP portals
  • Post-launch retainer support from the same team that built the store

Why El Paso brands work with Shero

Premier Partner. 16+ years in eCommerce. B2B, DTC, Plus, integrations, and migrations, scoped correctly before development starts.

01

Premier Partner status that El Paso's local market does not have

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally, based on verified implementation history and certified developers. El Paso does not have a local Premier Partner. The credential reflects actual build complexity and client retention, not local proximity.

02

Cross-border supply chain complexity requires Shopify architecture built for it

El Paso brands managing inventory and distribution across the US-Mexico border deal with multi-location stock, complex fulfillment routing, and ERP systems that need to handle both sides of the operation. Shero maps integration architecture in discovery so the build handles production volume from day one, not after a rebuild.

03

B2B wholesale and DTC on one Shopify Plus store, built correctly

Shopify Plus handles company accounts, custom pricing catalogs, order minimums, and net terms alongside a conversion-first consumer storefront. Getting the catalog isolation right so B2B pricing does not surface to retail customers requires configuration experience most agencies do not have.

04

ERP integration for El Paso's industrial and logistics operations

El Paso manufacturers and distributors run NetSuite, SAP, Microsoft Dynamics, Epicor, and custom ERP systems. Shero maps integration architecture before development starts and builds the connection to handle real order volume. The integration is tested before launch, not during it.

05

Shopify Plus depth beyond what standard agency work covers

Shero works on Checkout Extensibility, Shopify Functions, custom app development, and multi-store architecture. Our Shopify developers work at the level the platform makes possible, not just what a theme editor allows. That difference is visible when the build requirements include complex checkout logic or multi-location fulfillment.

06

Migrations from legacy portals without data loss or ranking drops

El Paso brands migrating from Magento, legacy ERP ordering portals, or custom distributor platforms need product data, customer records, and order history moved cleanly. Shero handles redirect mapping and SEO continuity as concurrent workstreams, not as an afterthought after launch.

Our Work

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Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Iconic Chicago hot dogs and sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, automating vendor purchasing workflows, consolidating multi-platform orders into their ERP, and delivering a custom datepicker for delivery scheduling.

Vienna Beef
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

Cross-border operations built on the wrong Shopify architecture create problems that multiply with volume.

The discovery session is free. It maps your supply chain requirements, ERP scope, and B2B architecture before any commitment.

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How a Shopify development project runs

01

Discovery and Requirements

Store architecture, B2B requirements, cross-border supply chain scope, ERP integration complexity, and catalog structure are documented before development starts.

02

Architecture and Scoping

B2B account structure, catalog isolation, ERP integration architecture, multi-location fulfillment logic, and checkout configuration are scoped and confirmed before development begins.

03

Development and Configuration

Store build, B2B configuration, integration work, and data migration run in parallel. For migrations, SEO redirect mapping runs as a concurrent workstream.

04

QA and Launch

All buyer flows, B2B account types, integrations, and checkout paths are tested before go-live. ERP sync accuracy is verified under test volume.

05

Ongoing Support

Monitored launch with the build team engaged through stabilization. Post-launch moves to a retainer on the client's timeline.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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