Fondue CashBack Promotions Setup for Shopify

Discount codes give everyone the same deal, even buyers who'd have paid full price. That's lost margin. Fondue fixes it: customers see CashBack eligibility during checkout and redeem it after, as cash or store credit. Buyers who would've converted anyway often skip redemption, so the brand keeps that margin. Shero sets up Fondue and connects it to Klaviyo and the welcome popup.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+30%

List growth increase brands report when replacing coupons with CashBack in the welcome series

Brands that replace coupon codes with Fondue CashBack in their welcome series and popup flows report list growth increases of around 30 percent. The CashBack offer converts comparably to a coupon in terms of opt-in rate but without locking in the discount for every subscriber.

$159

Fondue monthly price with a 30-day free trial

Fondue is $159 per month with a 30-day free trial and single-click install from the Shopify App Store. It integrates with Klaviyo and Postscript for email and SMS flows. No developer is needed for a standard setup. The app holds a 4.2-star rating from 42 reviews on the Shopify App Store.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Fondue configurations need ongoing tuning as offer values are adjusted, A/B test results are acted on, and new channels are added to the CashBack program.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Fondue implementations connecting CashBack flows to Klaviyo welcome series, popup platforms, and SMS tools require both marketing platform and Shopify depth.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Fondue does and how it works

Fondue replaces the pre-purchase coupon code with a CashBack offer. Customers see the CashBack eligibility on the popup and in the welcome email, purchase at full price, and then choose how to redeem Visa card cash or store gift card. Brands configure the offer value, redemption options, and A/B test CashBack against traditional discounts. Unclaimed CashBack stays with the merchant.

  • Fondue installation and Shopify account connection
  • CashBack offer configuration: value, eligible products, and redemption options
  • Welcome series popup replacement from coupon code to CashBack
  • Klaviyo welcome flow update to deliver CashBack via email
  • A/B test setup to compare CashBack against existing coupon code performance
  • URL-based CashBack configuration for ads, influencer links, and SMS channels

Why brands work with Shero on Fondue setup

Fondue installs quickly. The A/B test setup, Klaviyo welcome series integration, and offer value calibration are where brands either see the margin improvement or revert to coupons. Shero configures the test and the flows before any live traffic hits the new offer.

01

CashBack replaces the coupon without losing the opt-in rate

Traditional coupon codes in the welcome popup give the same discount to every subscriber, including those who would have converted at full price. Fondue's CashBack offer converts at a comparable opt-in rate to a coupon but only pays out to subscribers who actually redeem which is not all of them. Shero runs an A/B test comparing CashBack against the existing coupon before replacing the flow.

02

Klaviyo welcome series updated to deliver CashBack rather than a static code

Fondue integrates with Klaviyo via UTM parameters, so CashBack eligibility is delivered through the same welcome flow already in place. Shero updates the Klaviyo sequence to include the Fondue CashBack link rather than a coupon code, maintaining the existing flow structure while replacing the incentive mechanism.

03

Unclaimed CashBack stays with the brand

Not every customer who receives a CashBack offer redeems it. Some buy without wanting cash back; others forget to redeem. The unclaimed portion stays with the brand rather than being automatically deducted the way a coupon always is. Brands can reinvest unclaimed CashBack into higher offer values to drive more conversions without increasing the guaranteed discount cost.

04

CashBack structured to encourage gift card redemption for higher repeat purchase value

Fondue lets brands offer a bonus value when customers choose gift card redemption over cash for example, a $20 CashBack that becomes $25 as a gift card. Customers who choose the gift card are more likely to return and make a second purchase. Shero configures the bonus structure as part of the Fondue setup to encourage the redemption path that benefits the brand most.

05

URL-based CashBack for ads, influencer campaigns, and SMS links

Fondue works anywhere a coupon code would: ads, popups, email, SMS, influencer links. URL-based CashBack links encode the offer directly in the URL so no code entry is required. Shero configures URL-based CashBack links for each channel as part of the setup, which connects to the email and SMS marketing work Shero does for Shopify brands.

06

A/B test run before the coupon is replaced

Shero configures a Klaviyo A/B test comparing CashBack against the existing coupon code before making any permanent change. The test measures opt-in rate, welcome series conversion, and average order value across both groups. Brands that see CashBack win the test complete the transition with data rather than assumption. This fits into the broader conversion rate optimization work Shero does for Shopify brands.

Our Work

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GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

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F-Musiikki
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Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Coupons guarantee the discount for everyone. CashBack only pays out when the customer redeems. Shero sets up the test before replacing anything.

The setup session is free. It maps your current welcome series, coupon offer value, and Klaviyo setup before any Fondue configuration begins.

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How a Fondue setup engagement runs

01

Fondue Installation

Fondue connected to Shopify. CashBack offer values and redemption options configured.

02

Klaviyo Integration

Welcome series updated with Fondue CashBack link. Existing popup updated from coupon to CashBack.

03

A/B Test Setup

Klaviyo A/B test configured comparing CashBack versus existing coupon across opt-in rate, conversion, and AOV.

04

Channel URLs

URL-based CashBack links configured for ads, influencer, and SMS channels where applicable.

05

Ongoing Optimization

Offer values adjusted based on redemption data. Bonus gift card structure tuned for repeat purchase performance.

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What our clients say.

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Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Sarris

/ Sarris

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