Storyblok Headless CMS Setup for Shopify

Shopify handles commerce. Storyblok handles content. The combination gives marketing teams a visual editor to build and update landing pages, editorial sections, and product page content without opening a developer ticket. Shero connects the two, builds the component library in Storyblok, and configures the Shopify data connection so content and commerce stay in sync.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

$99

Starting monthly price for Storyblok's Entry plan

Storyblok's Entry plan starts at $99 per month. Business is $849 per month. Enterprise is custom-quoted. A free Community plan is available for development and prototyping. Pricing scales with traffic volume and API requests rather than seats, making it predictable for agencies and content-heavy brands.

Oatly

Enterprise brands using Storyblok including Oatly, Virgin Media O2, and Deliveroo

Storyblok is used by Oatly, Virgin Media O2, Deliveroo, and Renault at enterprise scale. Adidas, HappySocks, and Panini use it for Shopify-connected storefronts. It is a European company with EU server storage and GDPR compliance built into the platform architecture.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Storyblok implementations need ongoing support as new content types are added, component libraries expand, and Shopify catalog changes require data connection updates.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Storyblok implementations on Shopify requiring custom component libraries, Shopify Storefront API data connections, and Hydrogen integration require headless development depth alongside CMS expertise.

Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Matt Kaminsky, Co-founder & Managing Director, Swag Golf

What Storyblok does alongside Shopify

Product data lives in Shopify. Editorial content, landing pages, campaign sections, and brand storytelling live in Storyblok. A frontend layer stitches both together. Marketing teams use Storyblok's visual editor to update content independently, without touching the Shopify theme or waiting for a developer.

  • Storyblok installation and Shopify Storefront API data connection
  • Component library setup: reusable Storyblok blocks mapped to the store's design system
  • Landing page and editorial content type configuration
  • Product data enrichment in Storyblok using Shopify product references
  • Visual editor configuration so the marketing team can build pages without developer involvement
  • Hydrogen integration for brands building headless Shopify storefronts with Storyblok as the CMS

Why brands work with Shero on Storyblok setup

Storyblok's visual editor is only as useful as the component library behind it. Without purpose-built components, editors have no blocks to work with. Shero builds the library before handing the editor to the marketing team.

01

Component library built before the marketing team opens the editor

Storyblok's visual editor lets marketers build pages from a library of pre-defined content blocks. Shero designs and builds that component library against the store's design system so editors compose pages from components that are already on-brand, not from blank canvases.

02

Shopify product and collection data connected to Storyblok

Campaign landing pages built in Storyblok often reference live Shopify products, prices, and availability. Shero connects the Shopify Storefront API to Storyblok so editors can reference live commerce data in content blocks without manual copy-paste or the risk of stale prices appearing in editorial sections.

03

Editorial independence for the marketing team without touching the theme

Every new landing page, seasonal campaign, or editorial section that requires developer involvement to publish is a delay. Storyblok eliminates that by giving marketers a visual editor where changes can be previewed and published independently. Shero configures the workflow and publishing permissions so the right team members can act without a developer in the loop.

04

Hydrogen and Storyblok for brands building headless Shopify storefronts

Storyblok integrates cleanly with Hydrogen, Shopify's headless storefront framework. For brands building on Hydrogen, Storyblok provides the CMS layer alongside Shopify's commerce backend. Shero implements both and connects them so the marketing team has the same visual editing experience on a headless stack, which connects to the Hydrogen development work Shero does for Shopify Plus brands.

05

EU-hosted infrastructure and GDPR compliance built into the platform

Storyblok is a European company with content stored on EU servers by default. GDPR compliance is part of the platform architecture, not an add-on. For brands with EU audiences or strict data residency requirements, Storyblok avoids the configuration overhead required to make US-hosted CMS platforms compliant.

06

Storyblok versus Sanity: visual editor versus structured content model

Storyblok is the right choice when the marketing team needs a strong visual editor and page-building experience out of the box. Sanity is stronger when the development team needs maximum schema flexibility and the content model is highly relational or complex. Shero implements both and recommends the right one based on the team's composition and content requirements. Both are covered in the headless and CMS work Shero does for Shopify brands.

Our Work

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Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch
Musical instruments and audio equipment

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Marketing teams that need a developer to update a landing page are slow. Storyblok removes that dependency. Shero builds the component library that makes it work.

The discovery session is free. It maps your content types, team structure, and Shopify frontend before any Storyblok configuration begins.

Book a Discovery Session

How a Storyblok and Shopify integration runs

01

Storyblok Setup and Shopify Connection

Storyblok connected to Shopify via Storefront API. Content space configured. Publishing workflow set up.

02

Component Library Build

Reusable content blocks built against the store's design system. Content types and schemas defined.

03

Content Migration and Setup

Existing landing page and editorial content migrated to Storyblok. Initial pages built to validate the component library.

04

Team Handoff and Training

Marketing team trained on the visual editor. Workflow and publishing permissions configured.

05

Ongoing Support

New component types added as content requirements evolve. Shopify catalog connection maintained.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

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