FOR SPORTING EQUIPMENT & APPAREL BRANDS
ON MAGENTO & LEGACY PLATFORMS

STX cut its platform costs by around 40% after moving to Shopify. How much can you save?

Get a free Shopify Cost & Growth Assessment. See how much money you could save by switching to Shopify, where your catalog and product feeds are falling short, and what’s costing you conversions and revenue. Are you ready to grow?

Get my free migration assessment
  • 100% free
  • No obligation

Delivered by our team as a PDF with actionable insights.

Shopify Premier Partner

10+

Years of Magento and Shopify development

Pain points

Do these problems sound familiar?

Most sporting goods brands we talk to are dealing with at least two of these at once.

  • New season drops and peak weekends slow your store down, and your developers are on standby instead of building.

  • Team, club, and retailer orders run through workarounds or a separate system, with pricing managed manually by your hand.

  • Thousands of SKUs across sizes, colorways, and seasons make filtering, collections, and product feeds hard to keep clean. Google product listing ads and Meta ads waste your money because of feed errors and bad hygiene.

  • Hosting, extension licenses, security patches, and upgrades take budget that should be going into growth and marketing.

The opportunity

What changes when your platform works for you

  1. Lower cost to run

    Hosting, security, PCI compliance, and upgrades are handled by Shopify.

  2. Faster launches and more uptime

    Drops and seasonal ranges go live without an infrastructure project behind them.

  3. One platform for B2B and D2C

    Wholesale pricing, team orders, and consumer checkout in a single store.

  4. Cleaner merchandising and feeds

    A catalog structure that makes products easier to find and ads more efficient.

  5. Higher conversion rates

    A faster, mobile-first store, backed by a team that keeps optimizing it after launch.

Proof

Here’s what changed for STX

  • Migration
  • B2B
  • Integration

STX, the global lacrosse and field hockey brand, moved from Adobe Commerce (Magento) to Shopify with Shero. We added a B2B portal alongside its consumer storefront and carried its legacy ERP data across.

STX · Adobe Commerce → Shopify

~40%

Lower total cost of ownership

200%

Revenue growth since launch

B2B + D2C

Wholesale portal and consumer store on one platform

Get my free migration assessment Read how STX maximized savings and cut costs by 40%

The offer

Your free migration assessment.

What’s included: five sections, each built from your store’s own data. Here’s a look at what lands in your inbox.

  • Platform cost comparison

    Your current annual cost of ownership (hosting, licensing, extensions, maintenance, and development) against a projected Shopify equivalent, line by line.

  • Merchandising and product feed audit

    Catalog structure, variants, filters, and collections, plus the health of your feeds into Google Shopping and Meta.

  • Conversion opportunities

    Page speed, Core Web Vitals, mobile experience, and checkout, with the top fixes ranked by likely impact.

  • Wholesale and B2B readiness

    How your team, club, and retailer ordering would work on Shopify.

  • Migration scorecard

    Complexity, risks (data, SEO, and integrations), ballpark budget and timeline, and our honest recommendation on whether to migrate now, later, or not at all.

Get my free migration assessment
  • 100% free
  • No obligation

Sample figures shown are illustrative.

Next steps

How it works.

  1. DAY 0

    Tell us about your store

    Fill in the short form — it takes about two minutes.

  2. DAYS 1–5

    We audit your site

    We review your catalog, apps and integrations and prepare your assessment.

  3. DAY 5

    Get your report

    A PDF report in your inbox, plus the option of a complimentary 1-hour discovery call.

Get my free migration assessment

Free assessment

How much can you save?

STX cut its platform costs by around 40% after moving to Shopify. Get a free Cost & Growth Assessment and see where your store stands.

  • 100% free
  • No obligation

Delivered by our team as a PDF with actionable insights.

  1. Platform cost comparison
  2. Catalog & feed audit
  3. Conversion & revenue gaps