Sellfy to Shopify Migration Services

Sellfy is built for creators selling digital products, print-on-demand, and physical goods in a simple setup. It works until the brand's revenue exceeds Sellfy's plan caps, until the physical product operation outgrows Sellfy's inventory tools, or until the brand needs the Shopify app ecosystem. Shero migrates Sellfy stores to Shopify, rebuilds the digital delivery setup on Shopify's native tools, and transfers product listings, customer records, and order history.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

$10K

Annual revenue cap on Sellfy's Starter plan before a forced upgrade

Sellfy charges by revenue tier: Starter caps at $10,000 per year, Business at $50,000 per year, Premium at unlimited. Shopify has no revenue caps on any plan. For brands whose revenue is growing, Sellfy's escalating pricing model becomes less competitive than Shopify's flat plan pricing as volume increases.

2-4

Weeks for a standard Sellfy to Shopify migration

Sellfy to Shopify migrations run 2 to 4 weeks. The primary difference from a standard eCommerce migration is rebuilding digital product delivery on Shopify using the Digital Downloads app or a third-party tool like Sky Pilot or SendOwl. Shero sets up the digital delivery workflow before the new store launches.

98%

Client Retention

98% of Shero's clients stay on retainer after their project closes. Sellfy migrants typically want ongoing development support to build out the Shopify capabilities they could not access on Sellfy.

Shopify

Premier Partner

Shero holds Shopify Premier Partner status, one of fewer than 150 agencies globally. Sellfy migrations involving digital product delivery configuration, physical product catalog setup, and URL redirect mapping require Shopify platform depth.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What transfers and what needs rebuilding in a Sellfy migration

Migrating from Sellfy to Shopify involves transferring product listings, customer records, and order history. However, certain elements require manual setup or cannot be moved directly.

  • Sellfy product catalog export and Shopify import
  • Customer record and order history transfer
  • Digital delivery setup on Shopify: Digital Downloads app, Sky Pilot, or SendOwl
  • Print-on-demand supplier reconnection to Shopify-compatible POD integration
  • URL redirect map from Sellfy to Shopify URL structure
  • Shopify store design for brands moving to a full eCommerce storefront

Why brands work with Shero on Sellfy to Shopify migration

Sellfy's product listings and order data transfer cleanly. Rebuilding the digital delivery workflow on Shopify is the step that determines whether digital customers can access their purchases from day one. Shero sets this up before the new store launches.

01

Digital delivery rebuilt on Shopify before the first order is placed

Sellfy's download links and delivery system do not transfer to Shopify. Shero sets up the digital delivery workflow on Shopify using the Digital Downloads app for simple catalogs or Sky Pilot or SendOwl for larger catalogs needing streaming, membership gating, or advanced download controls. Digital customers can access their purchases immediately after launch.

02

Sellfy's revenue caps replaced by Shopify's flat pricing with no revenue ceiling

Sellfy charges by annual revenue tier. A brand growing past $10,000 per year is forced onto the Business plan. A brand growing past $50,000 is forced onto Premium. Shopify charges a flat monthly plan fee with no revenue cap. For growing brands, the cost trajectory on Shopify is more predictable and typically lower at meaningful revenue levels.

03

Print-on-demand supplier reconnected to Shopify's POD ecosystem

Sellfy has built-in POD capabilities. Shopify's POD ecosystem includes Printful, Printify, and many others with broader product catalogs and fulfilllment networks. Shero reconnects the brand's POD products to the appropriate Shopify-compatible supplier as part of the migration.

04

URL redirects built to protect any organic rankings from the Sellfy store

If the Sellfy store had any organic search traffic, the URL structure changes require 301 redirects before the Shopify store launches. Shero maps the Sellfy URLs to Shopify destinations and configures redirects as part of the migration. This is part of the SEO practice Shero runs for every platform migration.

05

Shopify app ecosystem replaces Sellfy's built-in tools with best-in-class options

Sellfy bundles email marketing, upsells, and affiliate tools into the platform. Shopify separates these into best-in-class specialist tools: Klaviyo for email, ReConvert for upsells, Refersion for affiliates. After migration, Shero configures the app stack to cover what Sellfy was providing, using the integrations work Shero does for Shopify brands.

06

Customer password reset prepared so digital buyers can access purchases at launch

Customer passwords cannot transfer between platforms. For digital product brands, this is particularly important customers need to log in to access their purchases. Shero prepares the reset email and triggers it at launch so digital customers can access their products immediately.

Our Work

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Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Musical instruments and audio equipment

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Sellfy works for creators starting out. Shopify works for creators who have outgrown it. Shero rebuilds the digital delivery and migrates the data so nothing is lost in the move.

The discovery session is free. It maps your digital product catalog, POD setup, and customer data before any commitment.

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How a Sellfy to Shopify migration runs

01

Sellfy Store Audit

Product catalog, digital delivery setup, POD connections, and URL structure reviewed. Migration scope confirmed.

02

Digital Delivery Setup on Shopify

Digital Downloads app, Sky Pilot, or SendOwl configured. Digital products set up on Shopify. Download delivery tested before go-live.

03

Data Import and POD Reconnection

Product catalog, customer records, and order history imported. POD supplier connected to Shopify.

04

URL Redirects

301 redirects configured from Sellfy URLs to Shopify destinations. SEO metadata transferred.

05

Post-Launch Support

Digital delivery monitored. App stack tuned. Platform capabilities built out on retainer.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Camera Source

"The Shero team delivered exactly what they committed to for our Magento to Shopify migration project. They met the 3 month timeline, communicated clearly at every step, and the site has been stable since day one."

Chris Triplett

Owner / CEO - Camera Source / Camera Source

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana