Shopify Checkout Optimization Services

In order of impact: enable guest checkout (takes 5 minutes), show shipping costs before checkout (takes 30 minutes), activate Shop Pay and accelerated checkout, verify one-page checkout is active, and reduce form fields to the required minimum. These five changes address the most common causes of checkout abandonment and are all available on standard Shopify plans.

Checkout conversion rate varies by store, category and device, so we measure yours first. It is the percentage of checkout starters who complete purchase, separate from the broader conversion rate which measures all store visitors. If many checkout starters leave, there are opportunities in your checkout flow, payment options, or trust signals.

Any checkout logic based on Shopify Scripts, including custom discounts, shipping rules, loyalty integrations, and custom checkout fields, stopped working on June 30, 2026, with no grace period. Stores that had not moved to Checkout Extensibility lost those customizations that day. Shero audits what the old Scripts did, maps each one to its Checkout Extensibility equivalent, and redoes it.

Checkout Extensibility adds: custom checkout UI components (trust badges, progress bars, custom layouts), checkout upsells within the checkout flow, custom form fields for order-specific information, post-purchase upsell pages, full branding control via the Branding API, and the ability to test checkout elements via A/B testing. Standard Shopify allows guest checkout, payment method selection, basic branding, and form field optionality but cannot modify the checkout layout or add custom content blocks.

Mobile buyers leave checkout more often than desktop buyers. Three primary causes: form friction (typing on mobile keyboards makes address entry slower and more error-prone), payment method limitations (biometric payment, Apple Pay, and Google Pay reduce mobile friction but must be explicitly enabled), and page speed (mobile connections are slower and checkout pages that are slow on mobile cause abandonment). Address autocomplete, biometric payment support, and minimal required form fields address all three causes.

Show it on every page where purchase consideration happens: product pages, collection pages, and cart. A free shipping threshold bar showing how much more the buyer needs to spend to qualify is among the most effective eCommerce tactics for raising average order value. Buyers who know about free shipping before they reach checkout are not surprised by shipping costs and are less likely to abandon. This also increases AOV as buyers add items to meet the threshold.