Disco Network Setup for Shopify

Disco is a cooperative network of 1,000+ DTC brands that share transaction data to improve customer acquisition. It offers three products: DiscoFeed (post-purchase cross-sell widget on the thank-you page), DiscoAudiences (paid social targeting improvement using network data), and BrandMatch (AI-matched brand partner recommendations). Brands access high-intent shoppers from complementary brands rather than relying entirely on cold paid acquisition.

DiscoFeed is a widget that displays partner brand offers on the Shopify post-purchase thank-you page. After a customer completes a purchase, they see offers from complementary brands in the Disco network. Disco uses network transaction data to match partner brands to the specific buyer rather than showing generic offers.

DiscoAudiences uses Disco's network of $15 billion in transaction data across 50 million shopper profiles to build paid social audiences for Meta and TikTok. Brands connect their ad accounts to Disco, which supplements their first-party audience data with network transaction signals. For brands where iOS privacy changes have reduced pixel data quality, DiscoAudiences provides an additional targeting signal.

Disco sends biweekly BrandMatch reports to each brand in the network, identifying other brands whose customers overlap with the brand's shoppers based on actual transaction data. Brands can message recommended partners directly through Disco's Partner Inbox and initiate Offer Swaps bilateral promotions where each brand's DiscoFeed shows the other's offer.

Disco raised a $20 million Series A in March 2022 led by Felicis Ventures, with Shopify as one of the participating investors alongside Sugar Capital, Bessemer Venture Partners, and DTC founder operators. The investment reflects the strategic alignment between Shopify's goal of helping merchants grow and Disco's model of helping DTC brands acquire customers cooperatively.

Disco is right for DTC brands on Shopify that are already running paid acquisition and want to diversify beyond Meta and Google, or that want to reach buyers from complementary brands at lower CPAs. It works best when the brand can contribute a meaningful volume of high-intent customers to the network. Brands with very low transaction volume have less to offer the network and see less benefit in return.