Shopify Distributor Portal Development

83% of B2B buyers prefer to complete orders through self serve digital channels rather than through a sales representative. A Shopify Plus distributor portal gives each distributor its own territory catalog, negotiated pricing, net terms, and order history. The question is not whether distributors want to self serve. They do.

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Logo Benchmade
Logo STX
Gen Y Logo
Justrite Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

83%

B2B buyers prefer self serve digital ordering

83% of B2B buyers prefer to complete orders through self serve digital channels rather than interacting with a sales representative. Distributors ordering by phone, email, or spreadsheet are doing so because their supplier has not given them a working alternative.

$500K+

Order size B2B buyers place through self serve portals

73% of B2B buyers are willing to place orders over $500,000 through digital self serve channels. Large distributor orders do not require a sales rep in the loop. They require a portal that handles the pricing complexity and purchase order requirements correctly.

Net 90

Maximum native payment terms on Shopify Plus

Net 15, Net 30, Net 60, and Net 90 are native to Shopify Plus B2B. Distributor payment terms are assigned at the company or location level and apply automatically at checkout. No manual invoicing required and no payment tracking outside the platform.

4.1x

Increase in reorder frequency on Shopify B2B

Shopify reports merchants using native B2B features see up to a 4.1x increase in reorder frequency compared to DTC orders. For distributor networks, this means stock replenishment orders that previously required sales rep involvement are placed directly by the distributor.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP, E commerce, JustRite Safety Group

What distributor portals require that generic B2B setups do not cover

Distributor portals have requirements that generic B2B setups cannot reliably handle: territory controls so each distributor sees only the products they are authorized to sell in their region, volume pricing tiers at distributor order quantities rather than retail quantities, complex net terms that match individually negotiated agreements, and ERP integration to keep inventory and account data synchronized across systems.

  • Shopify Plus
  • Distributor Accounts
  • Territory Catalogs
  • Volume Pricing
  • Net Terms
  • ERP Integration

Where distributor portals built on Shopify fail and how to prevent it

Distributor portals built without proper architecture share the same failure modes: territory controls that let products cross into unauthorized regions, pricing that does not hold at distributor order volumes, ERP connections that drift out of sync, and checkout flows that do not capture purchase orders or support complex net terms.

01

Territory catalog controls assigned per company, not per market

On Shopify Plus, catalogs are assigned directly to individual company accounts or locations. A distributor in one territory sees only the products and pricing authorized for their region. They cannot see or order products reserved for other distributors. On non Plus plans, catalog assignment goes through Markets which does not provide per company territory control.

02

Volume pricing calibrated to distributor order economics

Distributor orders arrive at quantities that are different from dealer or retail orders. Volume pricing tiers in Shopify Plus catalog price lists are configured specifically for distributor volumes, not adapted downward from retail pricing or upward from dealer pricing.

03

Net terms matched to each distributor agreement

Different distributors have different negotiated terms. Net 30 for a regional account, Net 60 for a national account, Net 90 for a strategic partner. Terms are set at the company level and appear at checkout automatically. Partial payments and deposits for large distributor orders require Shopify Plus. See our Shopify Plus B2B page for full detail.

04

ERP keeps distributor pricing and inventory synchronized

Distributor pricing, account data, and order history need to stay in sync between Shopify and the ERP. Pricing changes in the ERP flow to the portal. Orders from Shopify go into the ERP for fulfillment. Account data stays current in both systems. Shopify Winter 2026 added prebuilt bidirectional sync through Patchworks covering all of this.

05

Purchase order capture and invoice documentation at checkout

Distributor transactions require PO reference numbers and invoice documentation. Shopify Plus captures PO fields at checkout natively for company accounts. Invoice tracking and net terms management run through Shopify's native B2B features and Shopify Flow.

06

Multi location support for national distributor companies

National distributors with regional offices and warehouses all under one parent company are supported natively on Shopify Plus. Each location can have its own catalog assignment, pricing, and payment terms under the same company account. See our Shopify B2B account management page for full detail.

Our Work

View All
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose
CCL - Center for Creative Leadership

CCL - Center for Creative Leadership

Discover how Shero Commerce migrated the Center for Creative Leadership from iApps to Magento 2, integrating Microsoft Dynamics365 and VitalSource to streamline operations, enable international selling, and deliver a significantly improved eCommerce experience for a global nonprofit.

CCL - Center for Creative Leadership

A distributor portal configured without territory controls and ERP sync creates more manual work than it removes.

Scope the distributor account structure, territory requirements, and ERP integration before any build commitment.

Get a quote

How distributor portal builds are structured

01

Distributor Network and Territory Mapping

Distributor tiers, territory definitions, product authorization, pricing agreement structures, payment terms, and ERP integration requirements are documented before design or build begins.

02

Portal Architecture and Catalog Design

Company account hierarchy, territory catalog structure, volume pricing tiers, and ERP integration architecture are designed to match the distributor network map.

03

Build and Integration

Company accounts, territory catalogs, pricing configuration, payment terms, and checkout setup. ERP integration for account, pricing, and order data sync. Shopify Flow for onboarding and order routing.

04

Distributor Testing

Each distributor account type is tested: territory catalog visibility, pricing accuracy at volume tiers, checkout with correct terms and PO fields, order history, and ERP sync verification.

05

Launch and Distributor Onboarding

Monitored launch with distributor onboarding documentation. Automated onboarding flows scale new account setup for large networks.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

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